What did I learn about lurking? First, most of all recognized that lurking can be very positive. Lurking into an online forum because you feel you are a novice can make you more expert. Or scanning a wide variety of online forum to know what's happening in other fields (helps boundary crossing). Something that really struck me in Mirjam's paper was the observation by Stegbauer that if participants remained inactive for the first four months, the likelihood for them to become active was minimized. I recognized this from my own behaviour. That means there is a crucial period to try and get participants active, to stimulate active participation. Mirjam outlined a wide variety of barriers that may lead to lurking behaviour and withold members from posting:
- Interpersonal barriers- loss of face
- Procedural barriers- people don't buy into the recommended ways of sharing (could be called preferential barriers?)
- Technological barriers - lack of technological aptitude
- Cultural barriers- crosscultural differences
What did I learn about online facilitation? I made it into a sort of exercise in online facilitation for myself, designing and online-teleconference-online sequence. The idea was to collect lurker stories online, discuss the research focussing on lurking behaviour in online corporate community forums, and go back online to brainstorm about research questions. The first part worked well, but there was no energy to go back online to discuss the research questions. I think I should have changed the initial plan into a topic that might have attracted more energy for the participants of the teleconference, like research methodologies. What really paid off was to prepare it all together beforehand in a skype session. That's an investment that really pays off in terms of quality.
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6 comments:
Kia ora Joitske!
I too have written about lurkers, and share with you the idea that lurking can be a positive 'activity'. I am fascinated with what you say about the first four months though, and I'd like to unpack that if I may (unfortunately I get a Page Load error when I attempt to access your CDsquare link).
Is the likelihood that a four month period of inactivity leads to minimal activity in the future a causal effect? Or is it just that when it is identified that four months of attempting to actively engage a lurker has passed, the likelihood is that they will continue this way?
From my own observation, (and belief confirmed by observation) lurkers who can sustain four months of inactivity are never likely to change anyway. In fact, the reason that they sustained four months of inactivity is simply because that's how they are.
I reiterate what I quoted Caleb Clark as saying, "Let the lurkers lurk."
Catchya later
from Middle-earth
Thanks for your comments. I'm also intrigued by the four months. I think it is also the period in which our habits form. So when there is nothing happening in these four months to draw you in, the period is over.
I don't believe in 'that's how they are'- in our online exchange we realized we are all lurkers for different reasons in different online communities!
Kia ora Joitske
Whatever the reason for lurking or responding, what we do and how we behave, in the environment that we reside, is due to how we are.
If we didn't behave that way, we'd be behaving like someone else. Frankly, I behave like me, unless I'm playing charades.
You are right to suggest that the environment makes a difference whether a person may lurk or not. But what brings them to lurk in one environment and perhaps respond in another must surely be a feature of 'how they are'. Else how would they possess the personality that they most certainly own?
Catchya later
Did you have any discussion about personality types and web2 use, have been discussing this at imwg2009 and found this article interesting.
http://smoothspan.wordpress.com/2007/08/29/web-20-personality-types/
@Ken, I think it's a combination of personality and being attracted to an online community because of the topic and culture.. I keep on thinking about imported trust. People with online trust will find it easier to jump in.
@euforic we didn't discuss style- but it's of huge interest to me. Why can some people jump into web2.0 and other not? I think you need to be experimental to say the least...Thanks for the article!
Joitske,
You mean like this?
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