Friday, May 31, 2019

Organizations: keep an eye on your high speed learners

A participant during my master class on learning of the future shares: "I was learning a lot through the online world and would be at the cutting-edge in my field, this learning was logical part of my work as recruiter. Now I have a new job and it is not a logical part of my function. I don't have the time anymore to be active online. I see that I am no longer aware of all the new developments in my field". You will not get better proof of the power of online, informal learning. And at the same time it shows what the biggest bottleneck is: organizations do not have an eye for self-learning professionals and do not facilitate this type of learning either. The focus is still on courses.
The masterclass started with my definition of the knowmad: "someone who learns continuously and thereby makes smart use of the online world"
The first part of the masterclass I focussed on skills for knowmads, including developing (online) identity, networking, smart use of tools and technology and application in practice: translating the online world and applying learnings. The second part I discussed the organization as a learning environment for the knowmad. Although I do know that many organizations do not actively facilitate informal learning, it was quite shocking (but interesting of course!) to hear stories from the participants.

Two important things struck me:

The big challenge for professionals is to deal with information overload: people indicated that they continuous flow of all information and via various channels (emails, apps, Linked) makes them feel bad. The consequence of this is that they withdraw from the flows and start to avoid information, get rid of Twitter and only follow what is needed (emails). This is a logical response if you start to feel bad because of the flows of information, right? The entire group felt that they had no control over the many information flows. No participant worked in an organization that supports employees to take back control over the information flows.

Organizations do not have a keen eye for inquisitive employees, the high speed learners: that is why professionals often do informal learning in the evenings. This means, for example, that someone who works in a high-tech environment and constantly keeps up to date via podcasts and youtube videos may look for the new job after a few years. To what extent has the organization benefited from this knowledge development? As long as the employee works in the organization, he or she will apply this knowledge. However, it remains personal knowledge but does not become organizational knowledge unless there is a conscious focus on collaborative learning and sharing this knowledge.


An interesting question from a participant: innovation seems to be a keyword for knowmads who learn continuously, but not everyone needs to focus on innovation? I think it's a good question and I am not sure about the answer. There is definitely a difference between functions in their focus on innovation. A high tech environment for instance will have an inherent need to innovate. Personally, I think that actually there is no single function in which innovation is not necessary.  Contexts and technology are changing. The customer also wants something 'new'. What do you think?

The slides of this master class:
 

Thursday, April 04, 2019

Tool of the month: interactive video

This time the tool of the month is not one but no fewer than five tools. I co-organized a meetup about interactive video in the Netherlands. My own experience with interactive video had been adding questions to videos with the help of Zaption (which no longer exists) and Edpuzzle. I also experimented with Vialogues to facilitate a conversation around a video source.

However, the meetup opened up a whole new world of interactive video. It is much more than just adding a question to a video. In this blog I share the 5 tools that were central to the meetup, with examples. The examples are in Dutch, but I think you can catch the interactions. It is very nice to see what is possible and it definitely opens up your creativity.

What is interactive video?

Interactive video is a video in which the viewer can take various actions. Hence it gives more room for engagement and personalization. The viewer can click for more information, answer a question or make a choice. With his action, he determines the course of the film: a different order, or a question appears to answer. What I learned during the meetup is that it is useful to distinguish between Three types of interaction:

  1. navigation - a viewer chooses the path him or herself
  2. questions - speak for themselves
  3. hotspots -you can add information in text or video

Tooling: een overzicht van 5 tools

We have looked at 5 different tools. Listed from simpel to more complex (or advanced) to work with:
Behalve H5P zijn het allemaal tools van Nederlandse grond!

H5P

H5P is an open source program that you can use for free. You can upload your own video and make it interactive. Create an account, choose ‘interactive video’ and upload your own video (max. 16 MB). You can add questions and polls, and additional information via hotspots. You can also use H5P directly from Moodle and Wordpress if you have installed the plug-in. Here you see an example video made by Göran Kattenberg from Kattenberg Learning Innovation Consulting and The Blended Group.
H5P is actually a 'suite' of tools with which you can create learning activities with and without interactions that you embed in a learning environment. The newest is 'branching scenario'. With that you glue videos together with interactive branches.
  • Cost: Free
  • Difficulty: *
  • Basic layer: can be video from YouTube or your own upload
  • Hosting: Your video is on H5P (or on Moodle / Wordpress if you use the plug-in) but you can embed it on other sites
  • Interesting because: it is free and therefore a great way to start interactive video

Hihaho

Hihaho is a very simple program that you can get started with right away, you don't need any special video editing or other experience. You can create a free account and then click on + new Hihaho and then you can import a video from for example Youtube or Vimeo. Then, you can start to add your interactions via 'Enrich', for example a jump, a question or a break. As an example, an instructional video that was recorded with a smartphone. There are a number of questions. 



  • Cost: 10 videos and 100 viewers for free. Then from 19 euros / month
  • Difficulty: *
  • Basic layer: from YouTube, Vimeo, JWPlayer or Kaltura but also Media site, Blue Billywig and own upload
  • Hosting: Your video remains hosted at the location of the base layer. You could see it as HiHaHo putting an interactive layer over your video. Both layers are merged into a link, embed code, Scorm package or xAPI. HiHaHo videos are used a lot in learning environments. By using SCORM or xAPI, results in the video also become visible in the LMS.
  • Interesting because: it is a very easy program. There is almost no learning curve, you can get started right away.


Explorit

Explorit allows you to add questions to your video and also provide feedback to the viewer. You can import from Youtube, Vimeo but also from Blue Billywig. You can export the edited video again via a full export, or you can also embed it on your own site or, for example, in Moodle. It is fairly intuitive to learn. Clients with an enterprise account receive 4 hours of training and can then get to work. View an example below about the provincial and water board elections. The Provincial election part is mainly based on interactive video, the Water Board election part is based on interactive images.
  • Costs: Basic account 25 euros / month, Professional account 125 euros / month
  • Difficulty: **
  • Basic layer: not only a video, but also an image is possible as a base layer. Video must be on YouTube; soon a video from Vimeo can also be linked
  • Hosting: You can either export your video as html or use it directly from the site.
  • Interesting because: you can also add feedback to questions and you can also make interactive pictures

Ivory Studio

Ivory studio describes itself as 'the online editor for interactive video' and that is actually a very good name. It is very similar to video editing programs such as Imovie or Windows Moviemaker. It is widely used by filmmakers. You can also do more with Ivory Studio than with the aforementioned tools, such as uploading your own media, adding different videos, choosing from 5 different interactions. Last but not least you can personalize by linking to databases. An example: a company that does DNA analysis for babies sends the parents a personalized result. Parents of babies with blue eyes receive a different video than parents of babies with brown eyes. View the example below to get an idea.
  • Costs: 1 video for free, then flexible prices, eg 65 euros / month for 5 videos
  • Difficulty: ****
  • Basic layer: own video
  • Hosting: Your video runs on the Ivory Studio player
  • Interesting because: you have many options and can personalize using data sets

Blue BillyWig

Blue Billywig is also both a hosting platform and an editor for interactive videos with which you can do a lot and have a lot of options. It is used for marketing but also for e-learning modules. You can  use 360-degree videos, personalize and ask questions.
  • Costs: on request
  • Difficulty: ****
  • Basic layer: own video
  • Hosting: Blue Billywig is the hosting platform
  • Interesting because: you have many options, you can personalize and you can use 360-degree videos

Conclusion

There is a whole world of interactive video tools and toys to explore. You can use the easier tools yourself to get the viewer to think for a moment. At Ivory Studio and Blue Billywig you really have to dive into the tool, but then you can produce wonderful material. These tools are much more like an editing program. In addition, it can be an entire project to make an interactive video, devising the storyboard, filming the various scenarios and compiling. The options are endless.

Thursday, March 07, 2019

Meet Beau, a reflection chatbot

Working in a small group to design a blended training I felt very annoyed. I had the feeling we were investing too much energy in defining the goals and was worried that the team was not going in the right direction. Usually I can put my finger on what we need to do, but this time I did not know exactly where it had gone wrong. I decided to use our own "Beau the reflection chatbot". Beau asked me a number of questions such as: "What did you do in this situation?" "How did it work out?" It gave me a different insight: that I have to think more about the role of goals in a certain process and to communicate more clearly about this. You have to play with the importance of learning objectives and the level of detail, depending on the situation. In an open and social process, for example, you formulate your goal more openly. Make goals / learning objectives also the subject of conversation. Thanks to Beau!

Who the hell is Beau?

Beau is the chatbot I developed together with Kirste den Hollander and Steven van Luipen,  a prototype. We wanted to see if you could use a chatbot to support reflection. And you certainly can! I am enthusiastic about the possibilities, although I also see the limitations of Beau. Beau is a scripted bot, in which no artificial intelligence is used. However, talking to specialists I learned that sometimes a scripted bot is all you need.

Beau was tested by 51 people and these are the results

Our conclusions:

  • Most people are positive about the use of Beau, the tone and the language used in the conversation. But more importantly, half of them have gained a new insight through the conversation. 
  • Talking to a text chatbot instead of a person, and typing instead of talking often helps the reflection process. It gives people time to think and enables them to determine the rhythm of the conversation themselves. 
  • In the live confession the reflection of a confessor is central and the confessional taker only asks questions. That role can perfectly be played chatbot. 
We see different possibilities to use a chatbot for reflection. You can encourage people to do this on a regular basis or you can meet as a team to use a reflection bot and exchange them at regular intervals. It is important, though to take into account that a (small) group of people has a lot of resistance to reflecting with a chatbot.

Do you want to read our article about Beau?


Or download
Meet Beau the reflection chatbot

Curious about the chatbot design process?


I have learned and read a lot about the design process, including experiences and got training with IBM Watson. Do you want to learn about bots yourself and maybe even do a first exploration of possible bots? Have a look at this workshop I may facilitate for your organization. 

Thursday, February 28, 2019

Using personas in design of online and blended learning

Why would you work with personas when designing online or blended learning? In this blog I will share my enthusiasm about working with personas. Working with personas is not only useful for marketing professionals but also useful in a design process for learning trajectories.
Abdel lives in the capital of Mali, studies journalism and is eager to learn. He has internet access via the university network on his Huawei smartphone. He would like to learn how he can get in touch with other students in other cities in West Africa and as a journalist he would like to share developments from Mali with the rest of the world.

Hawa lives in the countryside of Mali and buys cards to access to the internet on her mobile, so she has an internet access roughly three times a week. She would like to learn how she can make short videos about her life for the NGO she works with. They have asked her to record and share how she lives and works. 
Abdel and Hawa do not really exist but are personas we have created and discussed during the design of an online citizen journalism course for people in Mali. The names Abdel and Hawa often come back: if Hawa only logs in 3 times a week, shouldn't we allow a full week for the photo assignment instead of 3 days? It also leads to the discussion whether we can actually design one course for Abdel and Hawa. In this way we come to the solution of weekly bonus assignments because Abdel might drop out if the course is not interesting enough. Abdel and Hawa prove their usefulness in this design process because the use of these two personas allow us to get into the skin of our target group. We can continuously test the design against "real personas".

Aren't personas rather used for marketing purposes?

Working with personas has its background in marketing and design thinking. A persona is a very detailed description of a user of a product or service. Marketers use it to develop products and to think about marketing a product. The dutch Albert Heijn was critized by the UN because of their personas. The customer profiles would lead to stereotypical images of customer. That is the first pitfall of working with personas. It can lead to a stereotyping of the practice. If you have that feeling, it may be good to talk more/again with the target group.


How to develop personas?

It is best to developing the personas in an interactive session with a design group consisting of various stakeholders, often content experts and other actors. A first step is to discuss the most important (sub) target groups. Then you divide the target groups among your design group. Ask your design group to crawl under the skin of a participant. In small groups you ask them to make a persona by going through the following steps:
  • Make a drawing of a person
  • Give a name
  • Add a global description of his / her life and work
  • How does he / she use the internet? via which devices?
  • Why does he / she participate in the course, training or community?
  • What does he / she want to learn?
  • What is he / she allergic to?
After this invite the groups to present their persona in the I-form (I am Hawa and I live in Sarafere) so that people can really empathize. I have experienced that some people will make a caricature of the persona, especially if they have a difficult relationship with the group the persona represents. Try to ask for positive aspects. In fact, this exercise also gives you a sense of whether the design group has sufficient knowledge of the target group. Ofcourse, you may adjust these questions yourself or use an empathy-map.
An interesting tool to start personas may be Thispersondoesnotexist. The site will give you a random photo. Similarly uinames will provide you with fake names. You may select a country and then by clicking on the spacebar you get a fake name, that's how I get Camiel de Ruyter born in 1989. I have not tried this yet, but it might stimulate creativity.


Why I believe in the power of personas

The main design challenge is to make sure your design suits the needs and practices of the participants. Content experts in particular often think about what is important for everyone to know rather than what the participants need. At the same time, the content experts often know the target group very well. Of course you can also invite the audience or do interviews, but you may use personas if you think the subject matter experts and others know the participants quite well.

I have very positive experiences with working with personas. Making personas is ideal to get the knowledge of the design group about their colleagues or the target group on the table. Often this knowledge is available in the design group. By working with personas the group develops empathy and gets a lively image of the target group. You force your design group to get into the skin of the future participants. Personas are fictional characters and not persons that make it much more neutral to speak about them.

For the best effect, you should regularly look through the eyes of the personas during the design. With Hawa and Abdel, that worked out well, in other cases you sometimes forget to use the personas lateron during the design process. I do not really know how that is. Maybe too many personas? Or do you still start thinking from the content side and is that a pitfall?


Designing jointly with the target group versus working with personas

An alternative to working with personas is inviting the target group to participate in your design process. This is not always possible, as in the case of Hawa and Abdel. If you invite representatives of the target group in the design process, it is important that they can think along from a broader perspective than their own interests. A persona can be a good alternative because you talk about fictitious case and this gives space to play with the design. When 'real' participants say something, it can not be ignored but it may not be representative for the whole group of participants.

Interested in working with personas? Read also:

Friday, January 11, 2019

Tool of the month: do-it-yourself animation videos

Anyone can now create an animation video using handy do-it-yourself tools. In this blog you will find a number of tools and tips to start with. In every Ennuonline course there is someone who proudly shows a self-made animation video. Margreet rushed in very enthusiastically in the previous course: "Is there a timeslot to show my video?" Of course that was allowed. Her video received a lot of praise and admiration from all participants. Hence the question to Margreet was how much time it took to make ... 'I don´t dare to count but twice I continued till 1 o´clock at night

So the good news is that you do not always need a professional to make a video. The bad news is that it takes you quite some time the first time to learn the program. But it is fun and addictive to do. And the second time it's a lot faster.

 

What is an animation video?

An animation is a film without actors, but many drawings in succession provide movement. This is an example of a professional animation video about teamwork.
 

Within the do-it-yourself animations for learning purposes you can distinguish between:
  •      The whiteboard animations
  •      The drawn animations
  •      The stop motion videos
1.Whiteboard animations
The whiteboard animation consists of a narrative and a person who draws along and thus illustrates the story. These are now popular. A well-known animation is the video about motivation from professionals titled Drive by RSA animate.

  Whiteboard Tools you may use:
2. Drawings
There are many tools that already contain drawings that you can select and where you can add texts, often with different characters. See a trial below from me a few years ago.
Tools to use:
In the latter two you can also use video material that is already online and you can use it in your own video.
3. Stop motion videos
Stop-motion is an animation form in which you photograph an object while it is moving. Then you play the frames in a row. This makes it seem like the object is moving.
I have see the stop motion app for iphone and ipad, but I haven´t tried the app. I don´t really know how easy or difficult it is.

 

Does it work?

There is research on the effect of whiteboard videos by Richard Whiteman. The research shows that whiteboard animation is very effective in retaining attention compared to talking head videos. 15% more information was picked up and remembered. More information in this video.

 

Tips to make your own animation videos


The most important work is to think through your key message and your storyline. Make sure you get this right and that the story is not getting too long.
  •  You can start well with a free account. If you use it more often, it is certainly useful to take a paid account because you then have access to more characters and can make longer videos for example.
  • When choosing between making your own animation versus asking a professional, you can look at your available budget, the number of viewers (it pays off) and how long you can use the video. If the content of the video changes quickly, you may want to try yourself.
  • You could also make an animation video before you have a professional video made. This allows you to test and easily show it to a professional animation studio you are looking for.
  • An alternative is to work with drawings. A good idea is to have the drawings made via Fiverr.com. You can also have an animation made via Fiverr.

Do you have any more tips, questions or a nice video you are proud of? Share it below in the comment!