How I share online

This is my contribution to the blogcarnaval  of the LOSmakers. The subject is online sharing of knowledge and experiences. "We all talk about online knowledge sharing, but who is really practising it? And if you don't why not?" If you are Dutch and want to join you can find the invitation in our LinkedIn group. The deadline is 15 november.

I surfed back to my very first blogpost - which has really been the start of my online sharing career. On the 24th of october 2005 (11 years ago!) my first blogpost went live with the title "I did it!"



I do remember that it was very exciting to throw something openly on the Internet. There's a picture of my bike - no idea why :). Probably I found a bike picture very personal. As you can see there are 4 positive comments, from my fellow participants in an online course on facilitation. I started because I was inspired by Beth Kanter who was together with me in this course. These comments gave me the courage to persevere, at least someone who read it ... I needed perseverance because it was scary to blog outloud in the public blogosphere. Sometimes people would ask me how I was able to write so personal and easy - a tone in between an article and small talk. I think this was easy because I wrote for the small group of my course and not for "everyone on the Internet." I soon realized that it is more likely that your blog is read by nobody than by everyone. What I like about blogging is that it helps to organize your thoughts and I enjoy to build something on the internet which is really mine. I had very positive feedback. I got comments from strangers (on the blog but also by mail), and it was funny when I someone during a face-to-face meeting - "oh you are  Joitske from Lasagne and chips!" (that was the name of my blog). I got comments from the author about whom I had done a book review. I noticed various times that my blogpost had landed somewhere in a online course or MOOC due to the high number of clicks from the same course environment. Read more details about my first blog period in my pathway into blogging.

11 years later I don't get adrenaline anymore from comments on my blog. Besides they are often spam .. Blogging has become something normal, but also a part of my routines. The number of places where I share online has expanded (see drawing). The online space can be grouped into 8 major social networks where I share varying from public to more private spaces. Twitter and Youtube screencasts have become important but also LinkedIn groups that are more private. The number of blogs have expanded: next to my own blog, I blog for Ennuonline, our company. Yet my blog remains special because it is my own personal place, it feels different, less marketing oriented. I still enjoy share with a community feeling, knowing that there is a core group who reads it, then you know better what you need to share. This happens with some Twitter hashtags. Pinterest is in it as well, but you could argue that pinterest boards are not so much about knowledge sharing but more about content curation. The challenges that I see / feel are:

• With so many online spaces and followers: know what you want to share and where- I recently asked a question on three sites, but then you have the answers from three spaces to work with. The responses from two private communities were more relevant than through the public Twitter.
• Finding a balance in sharing and reading / responding - with blogs I manage to do so,  I read more than I write, but with Twitter, I find it a challenge with so many lists. So I do try to respond to someone everyday at least.
• Continue to share about the practice. It is sometimes easier to write 10 tips .. then blogging about your own experiences or clients. It is sometimes difficult to blog about a client without the need for approval by the communications department. A related dilemma is whether you write from an expert role or from practice exploration. With 10 tips you put yourself more in an expert role, but you get closer to reality with an honest practice story and add more value to advancing the overall practice. I'm convinced!

Finding time to share online has never been a challenge to me. It's important to me, so I'll make time for. It is important for organizing my thoughts, and has become part of my routine. A month without a blog is a month not lived :).

About blogging, tunneling visions and knowledge entrepreneurship

I had the pleasure to attend a presentation by Julie Ferguson. Julie is doing research for the university of Amsterdam (VU) into (micro-)blogging as part of her PdD research about knowledge and power in the development sector. The research has not yet been published.

This research had the goal to investigate how knowledge related to a shared organising vision (in this case (ICT4D, about ICT for development). It analyzes the behaviour and perception of the bloggers. She interviewed 7 professional ICT4D bloggers (used interviews to identify those) and analysed their blogs. She has some remarkable conclusions.

Blogging has some so-called 'affordances':

• Many to many communication


• Reflection in practice
  


• Open and interactive
  

Because of these affordances blogs may enhance participation in ICT4D policy and practice, creating an organising vision. It has the potential to close the gap between the discours at policy level and the discours at country level, by organisations and 'the poor'. This was what the bloggers believed in. In practice things were slightly different. The findings:

Blogging as 'reflective practitioner'

All bloggers basically blogged for themselves, not for marketing or other purposes. Blogging helped them in sense-making, development of ideas and reflection on their practice as 'reflective practitioners'. Blogging may hence be an important activity for professional development of knowledge workers and can help develop their professional identity.

Blogging outside the organisational boundaries

All bloggers were pioneers and ahead in thinking of their own organisations. For some their blogging activities were controversial within the organisation. Blogging offered an important space for professionals outside the organisation, to exchange ideas with a wider group of people, mostly outside their organisation.

Bloggers contributed to a tunneling vision instead of organising vision

The idea of creating an organising vision through participation on blogs was not found through analysis of the blogs. The number of comments were relatively low (an average of 1,1 comment per blogpost); even though there were quite some readers. Most of the comments were positive, so the fear for negative comments that many organisations have was not confirmed by this research. (if I recall well, she said only 2% of comments were negative). On the contrary, many comments were appreciative like 'What a great post!'. By lack of real content interaction, the blogs were most of all a reflection of the individual professional bloggers, who we may see as 'knowledge-enterpreneur'. As a result, there was an overall fragmentation of ideas, instead of convergence. She could not discover an emerging organising vision. (it was not clear to me whether the bloggers were reading each other's blogs). Rather, ideas went into all kind of different directions.

New discours

However, despite the fragmentation of ideas, there was a new discours, outside the accepted visions of the organisation. You might say there were new lines of thinking, new directions explicited by these knowledge entrepreneurs. I asked Julie whether they influenced actual practice or policy, but that was outside the scope of her research. In some cases, she did get that impression though, that the blogs did influence policy and practice. This means that blogs can be a good tool for knowledge-entrepreneurs to stimulate innovative thinking within a sector. Though the research focused on the fragmentation, I do see this a something very positive.

Facilitators: we are needed!...

Simply by bloggers a new organising vision does not emerge spontaneous. This is the part where the obvious comes up: there is more needed than blogs to cultivate a collective vision, eg to cultivate a bloggers community, organise meetings, discussions of ideas presented in blogs. Think of what Global Voices ("the world is talking are you listening?") is doing to amplify the voices of bloggers in different countries. Also a teamblog might be an interesting alternative, like thes teamblog of NVO2. A teamblog might be more conducive to read each other's contributions than individual blogs.

My scientist blog

Via Cindy, I discovered Typealyzer, a fun tool that analyzes Swedish and English blogs.

This is a scientist blog.

"The Scientists enjoy theoretical work that allows them to use their strong minds and bold creativity. Since they tend to be so abstract and theoretical in their communication they often have a problem communcating their visions to other people and need to learn patience and use conrete examples."

More interesting is the graph with the parts of your brain at work while writing. Mine is high on thinking and low on feeling. That is something I recognize: I don't easily write about my feeling on my English blog, my Dutch blog tends to be slightly more personal. Maybe because it has a smaller readership? Or because it is my mothertongue? Unfortunately Typealyzer did not work for my Dutch blog, I'd be happy to see analyze it and see any differences....

Is my blog too scientific or do you like the strong focus on thoughts?

Blogging to raise funds for wildlife conservation

Via the Dutch blog Knowledgecafe I clicked through to the story on Wired about life, death and twitter on the African Savanah. I dislike the fact that they talk about the African Savanah, like Africa is one country, and the story is really about Kenya and Congo. It really happens a lot that people tell me they have travelled to Germany, Cambodja and Africa!! Do one country in Africa and you've seen them all.

Anyhow, this is the success story: William Deed, is an experienced and famous blogger from the UK who was recruited by Richard Leakey, the famous conversationist. He helped wildlife rangers of the Virunga National Park in eastern Democratic Republic of Congo to set up weblogs, see the Gorilla Protection blog. "The rangers' salaries are paid from park fees, but tourism has dropped 90 percent. To keep the conservancy running, the park's online outreach needs to raise $50,000 a month until the tourists return -- a job that's fallen into Deed's lap."

The park's online efforts are succesful! Kimojino is a Mara ranger who blogs here. He asked for donations on his blog: "100% of your donation, minus only a small bank fee, will go directly to the work of the Mara Conservancy.". The blog raised $40,000 from donations in March 2008, his facebook page drew about $2,000. Safari companies bought advertising on the blog too.

It's interesting example. If you peel down the elements of success, it is most likely the fact that people can read, see pictures and engage with the park stories directly. Donating directly may be nicer than donating through agencies like the World Wildlife Fund. Then they have used the expertise of an experienced blogger to set up the system and probably train and coach the rangers. And they have a well-targeted topic!

Blogging is good for you after all

Via Steve Bridger's link on Twitter I found proof that blogging is good for you. After the news about early deaths of paid bloggers - not the same thing as voluntary bloggers - this is quite a relief! If I'd talk as much in a meeting as I'd blog I'd feel like I'd be boring everyone to death - so that wouldn't be healthy for others. With my blog I feel everyone's free to read or not and I tend to blurt out. It's become really an enjoyable habit for me, I like the writing process and it feels like producing something tangible when you press publish and 'view your blog'. Talking about your life and issues is healthy but blogging too.

From the article: "Scientists (and writers) have long known about the therapeutic benefits of writing about personal experiences, thoughts and feelings. But besides serving as a stress-coping mechanism, expressive writing produces many physiological benefits." There is research ongoing into the neurological underpinnings. “You know that drives are involved [in blogging] because a lot of people do it compulsively,” Flaherty notes. "Also, blogging might trigger dopamine release, similar to stimulants like music, running and looking at art."

At times I'm relating blogging and other web2.0 web hypes like twitter to the pyramid of Maslow. Maslow developed the pyramid as a hierarchy of needs. People search to fulfill higher needs when the lower needs, basic needs like shelter, food etc have been fulfilled. The highest need in the current pyramid is self realization. Blogging may be a form of self realization in our times or a new form of self expression to the world - a creativity need. Maybe a new top on the pyramid?

Enough about bloggers, how about the blog readers?

Via a message by Stephanie to the online facilitation yahoo group I read an article on sciencedaily.com called Simple tools would enhance bloggers, blog readers experience. "UC Irvine researchers have provided new insight into blog readers' online habits and experiences, as well as how they perceive their roles in blog-based communities. ...The UCI study examined in-depth the blog-reading habits of 15 participants of various ages to determine how they consume content and interact with blogs and blog writers.". Two results that resonated with me:

1. Readers include non-technical elements in their definition of blogs. Social aspects, including the presence of conversation or personal content is important to them.

2. Regular blog reading often becomes more habitual and less content oriented. Similar to e-mail checking, blog reading can become ingrained into users' online routine.

I can imagine there are huge differences in blog readers. You may read one blogpost, or you may follow a blog systematically. I try to follow less than 50 blogs systematically, but I'm now at 70. There is a difference in commitment I have to the blogs. For some I really try to read the blogposts, even if there is a backlog to read. For others, I simply skim through and pick out any interesting topics. I recall that in the beginning I didn't dare to read some of the blogs because the content seemed so personal and not meant for my eyes, and when I started blogging my experience changed in that regard. At times, people ask me whether they can read my blog. Though I'm now surprised by that question, because I blog in public, so anyone can read it; I can recall the way I felt about reading blogs in the beginning and recognize the idea behind it. By blogging you get beyond a certain level of embarrasment.

Blogging from hospital

No, not me fortunately!

I have a friend whose two-years old son was admitted to hospital with a rare auto-immune disease. He needed a lot of blood transfusions. The friend asked me to open a blog for his son so that he could share all information with everyone interested. Which is what I did. I added an email subscription feature, because most readers would not be familiar with RSS readers. They did not want comments online. They posted daily, or even twice daily, and included videos too. It made it a lot easier to pick up conversations on the phone, because you already had an idea whether there had been good or bad news lately. I felt better prepared to phone while knowing the latest news. The boy is back home now and doing fine. Now and then there is still a blogpost with some news.

The blog made communication with a wider group much easier for the parents than emails, because it is not a push, but a pull medium. They would not have sent daily mails to a wide group. With the blog, even not-so-close-friends would send each other the URL, so that they could read and follow the ups and downs and decide how often to read. It was also good, to have an online space where all information could be found, and you could scroll down to compare the writings with earlier accounts.

The interesting thing about this story for me is that he knew enough about weblogs to be able to use the tool (amongst others by reading my blog I guess). Yet, he never had the urge to start his own blog. I'm the last person who thinks that everyone should blog by the way. But when a situation occurred where a blog could be useful he was able to see its application. Had he not known enough about weblogs, he would probably not have been able to see this as clearly as he did. So that's what technology introduction is about for me: making sure people know enough about the available tools so that they can design their own application for the tool when the situation calls for it.

How can blogs support communities of practice?

(Cartoon via tangwailing blog)

I observed that Stan Garfield blogs about questions he receives or overhears about knowledge management. That made me think that I could blog some of the questions I get (+ the answers). One of them was: how can blogs support communities of practice?

1. A community of practice can have a public teamblog. An example of a teamblog is the ecollaboration weblog . It works for the community to document face-to-face meetings, and makes it publicly known. In a discussion about the future of the community, it came up as an object of identification with the community. It is not easy to keep it going. For instance, it would be great if members would post more blogs sharing their experiences with ecollaboration and reflections, but it's not priority for people.

2. A weblog with summaries of discussions can be a repository for the community. An example is the weblog Everything you always wanted to know about capacity development . It is a weblog from ICCO capacity building advisor. The discuss cases in a password-protected environment. The cases are summarized in a depersonalized matter. Besides a repository, it is also a boundary crossing tool, as it is publicly available. In this case, the first posts were done by me as a facilitator, since this was a new way of working for the group and hard to explain. When they saw it, they were enthusiastic and were inspired enough to continue. It feels like a 'product' of discussions which may seem intangible.

3. Individual member weblogs can stimulate individual practice reflections, but can also act as means to open up practices to others. CPsquare offers an RSS feed that aggregates all blogposts by its members. This can be a way of making the weblogs more visible.

4. Blogging communities have blogs as their main means of communication. Nancy White has written an article about blogging communities called: Launching a new paradigm for online community. She distinguishes 3 types of blogging communities:
1. The single blog/blogger centric community with the power vested in the central blogger.
2. The Central connecting topic community which is a community that arises between blogs linked by a common passion or topic.
3. The boundaried communities like myspaces or multiply where members register and join and are are offered the chance to create a blog.

For more about blogging communities you can watch Nancy White presenting on this topic (she is talking through webcam!) in this video

Can web2.0 improve decision-making processes?

This is my first cross-post from my Dutch blog. Deciding whether a topic should go to my Dutch blog or this one has been quite smooth. Generally speaking, it's been easy to start the Dutch blog, building on the experience with this blog. I'm not insecure about topics, and confident that the audience will grow.

The Dutch blogpost 'Can I blog a visum?' might be interest to a wider audience I believe. In short: I invited an Ethiopian friend to come and visit me in the Netherlands. For the second time, her visa request has been declined by the Dutch embassy in Addis Abeba. The reason is that she has no property and no fixed job, (and no children) and therefore they think it is not proven that she will return to Ethiopia after the holidays. The risk is too high. I understand the Dutch embassy, but think they are flawed in their decision-making process. I think property, job papers etc can not reduce the risk of that Ethiopians with a tourist visa stay in the Netherlands. (might be the contrary??) I think it has much more to do with the context of the visa request and the invitation.

So I started wondering whether in this flawed decision-making process, web2.0 tools could be of help to improve decision-making. After all, it would be better if Ethiopians with the right intentions would be allowed to make a trip to our country -another friend who worked for Ethiopian Airlines and had a free ticket had the same problem-.

I see a lot of potential in blogging. For instance if Addisalem had blogged the two year process, with high hopes and huge disappointments, it would be a great testimonial of how a person with good intentions would suffer from the Dutch policy. And blogs are prone to be authentic stories, it is hard to fake two years. But how to get the right audience? Therefore it might be necessary to have a central space where people with similar problems blog. This could give a lot more insights to the decision-makers involved. But are those decision-makers ready to read? This is not obvious, and therefore a change process may be needed to raise the awareness of the decision-makers and raise their appetite to read. Would this be very different from listening to the stories or formal evaluations? I think blogging has the potential to be different because of the low threshold of putting this information out there on the internet. So blogs make a huge, previously hidden world more accessible. But the change has to go hand in hand with an attitude of learning by reading and searching for pertinent information. RSS feeds and tags will be important to that purpose.

Vary your style in blogging

There is a Dutch saying 'verandering van spijs doet eten' - change of diet makes hungry. So a bit of variation in blogpost styles may make people read? Via Tim's blog, I found a wiki developed by Michelle Martin with all kind of blogpost styles and examples! A great resource for bloggers.

An example of a style I never tried:

Debate Posts. In a debate post you argue the pros and cons of a particular position, idea or approach. You can do this either with another blogger or you can debate with yourself, writing both a pro and a con post.

Might be useful for starting bloggers, but maybe even more for longer time bloggers like myself who'd like to try and flex with some new styles. Might lead to new results. Anybody wants to debate with me?

Global Voices in the top 200 blogs

I've been a fan of Global Voices, since I discovered it. Via Ethan Zuckerman's blogpost I learned that it's now in the top 200 blogs of Technorati, the blog search engine. The slogan of Global Voices is: "The World is talking, are you listening?" and they hope to make information available via blogs all over the world, but particularly in the south more accessible. You can search and subscribe per country or per theme. Via Beth Kanter, and Emmanuel K Bensah, who are both bridgebloggers for Global Voices (Cambodja and Ghana respectively) I learned what a bridgeblogger is. A bridgeblogger is a person who reads blogs from a particular country and reposts information that may have value to a wider audience. For local bloggers, it's a great way not to drown in the ocean of blogs and become more visible. Reuters , the news agency, places a feeds from Global Voices. See above for the example of Global Voices of Ghana on the Ghanaian page. So if you are a new Ghanaian blogger, and you write a good post, you may appear on the Reuters page!

From Ethan:

22.4% of our visitors come from the US, 3.6% from the UK, and the other 74%
are spread around the world, including substantial userbases in China, India,
the Phillipines, Brazil, and Qatar. Compare that to the New York Times, with
over 50% of users in the US, or BBC, with over 30% in the UK, and it’s clear
that we’ve got something of an unusual audience pattern.

The fact that only a minority of visitors are from the north (though Ethan doesn't talk about Europe), shows that you cannot 'push' information to people who aren't interested, in the north. I believe that it's hard to evoke changes in development by websites alone, but it can be a good supportive strategy. And ofcourse, it is a great resource for people in the south, and the people who ARE already interested in what's happening in the south

Pimp your blog

This is a joint post together with Christian Kreutz, which we co-created in a google doc. (mine is a little longer though)

1. What is a widget?
According to wikipedia a widget is a third party item that can be embedded in a web page. Widgets are, hence, little blocks of information which can be added to a blog, mostly in the sidebar. Widgets update information, they are not static. For instance, a widget with the latest comments updates its information with every new comment. Almost any kind of information can be widgetized and offered in a blog as an additional feature. Widgets display, for example, through feeds information from external sources.

Here's a fun screencast talking about widgets by Beth Kanter and you can hear my voice in it! (no, I'm not the one with the Australian accent :).


2. Why widgets are important and how they can spice up your blog
Blogs alone are nice, but with widgets you can upgrade your blog to an information portal and stimulate interactivity. Posts, comments, trackbacks and links are the key of blogs. That is how a conversation develops. Widgets extend a blog to a platform and allows to include other -dynamic- sources of information besides the blogposts you write. The variety in widgets is huge and ranges from fundraising, links, photos, videos to books, social networks and of course friends. Widgets let you integrate all the other things you do on the web.

3. Different types of widgets

• The first category of widgets allows you to include information elsewhere on the internet. Your tag cloud, for instance, shows your links that are of interest to you. A flickr badge displays your photos.


• The second category of widgets gives readers of your blog further information from the world wide web.


• The third type of widgets are interactive such as a poll or for fundraising. For example, Chipin is a fundraising widget.


• The fourth category are for advertisement. For example, your online book library with links to a book store.
  

4. The downside of widgets
A disadvantage of widgets is the bandwidth behind them and the fact that they can not be fully customized. Often, they are based on javascript and are updated each time through another server, when someone access your blog. When blogs have hickups, it is often related to a slowly server of one of your widgets. Many widgets include also a brand names such as flickr or feedburner, which are not easily excludable. Widgets inside blogs (e.g. wordpress) work often quicker because their content is loaded directly on your server. These widgets can also be better adjusted to your blog design.

5. Finally: the list of cool widgets

• Wordpress offers a whole variety of widgets for all kind of purposes.


• Offer a clear RSS subscription from feedburner or feeddigest. You can also display the number of people that have subscribed to your blog through your feedreader.


• Offer a subscription to your blog by email. With email subscription capability, subscribers can now receive each blogpost in their email inbox, similar to an e-newsletter. This is very important for users who are not used to RSS readers or have low bandwidth. This is offered by feedburner or feedblitz.com.


• Share your photos via your blog. If you have photos on flickr, you can display them on your blog by using a flickr badge. You can find the steps here. Blogger allows you to show your picasaweb photos. See here.


• If you want to show your photos in combination with a world map, you can use tripper map. It allows you to display your flickr photoset in combination with a world map.


• Display recent comments in the sidebar of your blog. Often, readers may not click on the comment section. By displaying the comments in the sidebar, readers can see where and what people have commented. For blogger, you can find a widget here. For wordpress, you can find the process described here.


• Show your readers by using mybloglog. Readers can sign up and their photos will be displayed.


• Tell your readers what you are doing right now by inserting a twitter widget. If you are already twittering, you can display your twitters on your blog.


• Show the blogs that you are reading yourself. That may give people an impression of the kind of topics you like, and may point them to new blogs they may not know. If you are using bloglines, it is possible to display your public bloglist on your blog (called blogroll, see sidebar). Grazr is an interesting tool that allows you to show lists with categories.


• Insert any interesting RSS feed. You may produce a feed yourself using a unique tag and you can display it on your blog by using services like feedostyle; feedzilla; or this. Superglu will allow you to gather content from various places and combine it.


• Display your top tags used on your blog with the Top Tags Widget. It will display your tags in a beautiful cloud formation (or the top tags of any blog.) By showing this, readers will know what you are writing about, and can click on one of the tags to access a category of readings. Blogger allows you to display your categories in the sidebar, which has a similar function, even though it is not displayed in a tagcloud.


• Or display your del.icio.us tags on your blog.


• Ask readers for feedback on your blog or any important issue by using a poll.


• Ask readers to TELL you what they think by using an Odeo widget (via Beth Kanter)


• In case you have a you tube channel, you can use a widget to display your videos.


• Raise funds with a widget using ChipIn. (also via Beth Kanter)


• Or display your LinkedIn profile.

6. Further resources on (blog) widgets
One big resource is widgipedia
More blogosphere widgets
Technorati list of blog widgets
Typepad widgets
Go here for more blogger widgets or wordpress widgets

Other resources
Library clips blogpost talking about expliciting the informal social networks or distributed online social networks by means of blog widgets.
Beth Kanter's fundraising widget story
Beth Kanter's Let's go widget shopping
RSS widgets for your blog

Blogging is like...

painting by webmetricsguru

As a fanatic blogger (about to start my second blog!) I liked this problogger blogpost with a list of people writing about blogging is like.. I discovered it through Tim's blog. Sex wins in terms of frequency :) but not in terms of how it resonates with me. I enjoyed the blogging is like expressionistic art. My blogstyle matches my painting style - fast.

Personally I thing blogging is like Zomergasten - a television programme in which guests shows his/her favorite television or film moments and explains why it touched him/her. Through this pieces you get to know him/her through a different angle as compared to 'regular' interview... A blog is a space where everyone can be a Zomergast, and point out to what he/she thinks is great and explain why. And reading blogs is compelling because you slowly get to know a person at a level that would be hard to even during a personal face-to-face encounter. Sometimes I think a blogs make thinking processes explicit and accessible (though that depends on the type of blogger of course). I think reading blogs is compelling because the style is often conversational but at the same time deep- people write about what keeps them thinking.

I enjoy it when I read blogposts from people with children. I realize that in my friend's network there is much more uniformity in thinking about children's education than in my blognetwork. - so it can expand your horizon-.

Don't laugh!

Via the Dutch blog of Wouter Rijneveld I found this short video which is part of the HIVOS campaign Stop de derde wereld. The video shows two journalists who try to get a laughing boy to look like a boy you would donate for: 'please take off your shirt and don't laugh'... I had to blog it because of the resonation with my experiences with journalists. When my husband worked in Somalia and a journalist team came and did not have enough malnourished children, they intersected pictures of malnourished children in other areas of the world.

Can blogging contribute to overcoming this bias/attitude? Probably only if a critical mass of different thinkers would write and blog and get read/heard. But it might be that a majority of bloggers have a similar bias.

For instance, it also resonates with the spirit of a lot of self-help projects that are springing up. Though I try to see the positive side of it, some of the projects are helping the 'pathetic' or 'zielige' mensen, and is really pure charity rather than development. Yet, it is mistaken as development work. For me, the basis of development work is that you respect the situation people are in, and their own aspirations. There needs to be some equality in the relationship.



By the way, Wouter is a very nice example of a person whom I met just once. We don't have time to work or get together. But through our blogs, we can lightly stay in touch and I'm my thinking is often sharpened by his critical thinking about development issues. Maybe what's more important, even if we would meet, we would probably not get to exchange some of the ideas that we exchange on the blogs!

Integrating a blog into your website

Probably most organisations would ask the question whether to integrate a blog into their website or whether to host a blog in a separate space. There are some good considerations written down on Mark White's business blog.

In my case, I have a blog and I want to build a website to make my advisory services clearer. I have already decided I would like to integrate my blog and the website, as I think a blog is a very powerful means, and I would like the site and blog to work together. Get clients now lists some reasons (in Dutch) why a blog can be more powerful than a website. I can summarize some for the non-Dutchies, adding my own experiences:

• With every blogpost, you can show some of your thoughts, qualities, knowledge
• You make it easy for people to point to some of your specific blogposts
• You end up quite high in google with the words that you use in your blog

With regards to the last one; Mark Fonseca talked about podcasting to the e-collaboration group and shared an anecdote about someone who scored quite high numbers of visitors with his blog (or podcast). He achieved this by using tags like Britney Spears... Personally I found out through today through a visitor to my blog that googling on 'first person to invent lasagna' puts my blog as number 1.... I feel quite sorry for that person that I chose such an irrelevant name for my blog.

Mark White also has more technical considerations on where and how to integrate your blog into the site. I'm still finding out how to work it out technically speaking, and whether to integrate the full page, or use a feed. I think I will try the first one. Any advice welcome!

Blogging and vlogging an event

For a question by Simone Staiger on the knowledge management for development list, Peter Ballantyne, Chris Addison and myself compiled our experiences so far.

1. For the euforic annual meeting this year we tried to capture a lot of the discussions with blogs and short videos. see the Euforic AGM blog where we published a whole bunch of stuff. we started drafting stories on different sessions, by the end several participants were doing their own stories. At the feed you can also see some stories published by off our site about the conference. Doing videos has transformed our approach.

2. At the brusselsbriefings blog you can see where we use a more structured approach and a blog as the primary advertizing and reporting mechanism for, in this case, a series of short meetings. The blogging really changes the way the meeting is reported. Instead of a heavy policy paper we ended up with a four page newsletter format closely based on the blog. Interestingly the organisers offerred no comments on the blog postings but the moment the same text was in word it was closely edited. The video played an important role in the last

brussels briefing in the dynamic of the meeting itself. We were able to incorporate over 20 blips, many from non-speakers. As a result many people felt their views were taken seriously by the organisers. It also gives the meeting a buzz, we often get people thanking us for the
opportunity to talk to video.

3. We think it is VERY worthwhile to blog an event. Even if it just adds an extra documenting element and gets people used to the idea that others maybe listening. There is a difference in whether you want to capture the live presentations, or rather the voices of others who are
listening/reacting. You may have an aim of changing the conversations if you reach out to capturing other voices than the plenary speakers.

4. the blog (or site) MUST have feeds, and have the feeds on the sites of others [and get people to subscribe to them]. i think you want people to blog your conference and its blog on other blogs or platforms. Before, during and after. establishing a conference tag to be used
across different platforms may also be good. we need to go where the 'audiences' are and not expect them to come to us. I think the blog needs to have quite 'instant' stories, giving atmosphere and opinion as well as text and presentations. so the feeds change and it's worth
coming back.

5. However, a blog has a normal 'pace' and blogging an event can be overwhelming for the readers. Personally I still have 105 unread blogposts on the web2fordev blog. Suddenly
you are overwhelmed with information. ...So there could be other alternative ways of displaying
things too. For inspiration, here's an example of a vlogged event from rocket boom using a site which is very attractive. Erwin Blom wrote a great blogpost in Dutch (important language for all to know :). He writes about an aggregator page for an event. They asked people who were



interested to use twitter, youtube etc. to help cover the event. And aggregated all the content on a site of the event: Picnic07. They discovered (as we did) that you need a UNIQUE tag, picnic will also be used by anybody picnicking in 2007. You can have a look at the site, it's in english.

6. On tools: One thing that blogger allows (but not wordpress) is to be able to post directly to draft by email. This would make my job easier as I write posts in the meeting on my phone and email them for editing. It is also much more difficult to have relaxed blips if you use a tripod for the camera. We use small digital cameras rather than video cameras and talk to the person over the top of the camera. A little camera shake can add to the immediacy of the blip. (See Mabel
on euforic.blip.tv)

7. The experience of following meetings remotely. Although I don't have the stats for
web2fordev, the anecdotal evidence was that very few followed the event live, and I only had direct feedback at the meeting from one person, watching the videos has been higher than I expected (over 100views for individual items) but the impact is far higher as videos
are shown at other meetings and we show at individual training sessions.

Ethan Zuckerman and Bruno Giussani have compiled a tips for conference bloggers guide

Question for you: how do you as an online viewer experience an event from far? What makes it easier to connect? And how do you use the online documentation of events you have attended?

How to explain blogging in Ghana

(picture:openingsceremony training web2.0 for journalists, source penplusbytes)

I'm still catching up with my bloglines.. after my summer holidays I could not keep up and have these kind of number (183) behind the blognames, which is extremely discouraging and even stopping me from reading. So I'm trying to reduce the number of blogs on my bloglines too. But going through them, I do like the wide variety of blogs, giving such different views to the world...

From Emmanuel Bensah's blog I got a report by Mr. Abissath about a blogtraining Emmanuel gave in Accra. The write up is so elaborate and different from the other blogposts I was reading that it made me happy and I can just imagine the scene of the training and the atmosphere in the room there.

"As stated in the opening paragraph of this write-up, when Emma was taking
us through the Blogging lesson, he made the subject matter so interesting with
his famous analogy that the learning became fun for us all. Before he started,
he asked the class that all those who were married should show by hand.
Virtually everybody in the class raised up their hands. Initially, nobody knew
what he was driving at some of us even raised up both hands. Then he proclaimed
(and I am paraphrasing him here): As behind every married person there is a
partner - a wife or a husband, so, too, behind every Blog there is a Blogger!
Suddenly the entire computer lab burst into spontaneous and prolonged
laughter. He himself could not help it but to laugh infectiously. Then someone
asked him whether he himself was married and he said capital NO. So it turned
out that all the students in the class were married expect the lecturer rather.
When he was asked why he was not yet married, he responded: "I am studying you people and I want to learn from you first." His answer to the question made the class to laugh even the more. Emma could be in his 30s or so and he is a man of impeccable and fantastic sense of humour."

The name Emma is used for Emmanuel. The full post by Mr. Abissath can be found here. More information about the full training can be found here. The training is a follow-up from the web2.0fordev conference that took place in Rome. (help! another blog with (105) behind its name!)

Some bloggers meet

Yesterday I went out with the GINKS secretariat to meet Emmanuel K. Bensah, one of the most fanatic bloggers in Ghana. I met Emmanuel through his blog. When we connected on facebook he had stated (ticking a box by mistake) that we met in school, but actually the category 'met through their blogs' is missing...

It was very nice to exchange blog and vlog tips, and discuss the Ghanaian blogosphere which is too quiet according to Emmanuel. He is an author for the globalvoices for Ghana. This means that he reads about 15-20 blogs and when he thinks something is interesting for a global audience that doesn't know much about Ghana he writes a review to the editor, who then edits and puts it up the globalvoices site. See an example of a review here. This is a huge opportunity for bloggers to get known (this is how I found Emmanuel's blog) and to be crossposted to a wider audience. He told us globalvoices now has a feed into the Reuter's Africa site. On each country page there is a feed with blogposts, see the example for Ghana. We discussed ways of leveraging the GINKS vlog with ICT4D stories, a possible blogmentoring project and tried to start a Ghanaian vloggers group (so far with 3 members :). I forgot to ask whether the Ghanaian bloggers ever meet.

We had a good brainstorm about the developing of ICT uses in Ghana. Emmanuel was very enthousiastic about his GPRS phone which allows him to connect to the internet by mobile phone. It is not extremely expensive and you can set it to see what you used. When he's offline, he uses his onetouch (onetouch is a Ghanaian telecom service) pay-as-you-go subscription to check and reply to mails and even to go to facebook. I still have my video-ipod dream (in combination with videoblogs) . Mobile television is coming through ghana telecom/onetouch. So enough work for GINKS...

Blogging and vlogging till your food gets cold

(picture by Alec)
I've been working hard for two days (actually three, the next day there was still a lot of uploading and blogging to do) to blog/vlog part of the EUFORIC/CONCORD meeting in Brussels. The idea behind blogging/vlogging the event was to make sure that other members or interested persons who can not make it to the event for whatever reason, can also engage with what happened and what was discussed, and be part of it or learn from it. This is a group that are for the majority not yet 'web2.0' users, so it would also be a way of showing what you can do with the tools. By the way, is a blog which combines 'normal' blogposts with 'vlogposts' a bvlog or a vblog? Anyhow you can see the result here.

How did we go about it? We had a team of 6 people and did not have a chance to meet for a long time beforehand. 4 people had a lot of time to devote to the process, 2 people less. That worked well, since there were many parallel sessions and we had a strict way of dividing up the tasks of trying to get some interesting posts out of a session. Basically we had several mail exchanges, skype and telephone talks and a wiki page with the team to prepare ourselves, and know what we were going to do, talk through the division of tasks, logistics and purpose of the blog (not to cover everything, but to share interesting remarks and conversations). We created a variety of free accounts for the event, to produce materials in different formats:

• A flickr group , to which anyone can post pictures


• We had a wiki already and added a category for this event


• A blip.tv account


• We set up the special blog in advance too, with various posters, and a guest blogger account and the blog was feeding into the main EUFORIC site


• Slideshare to be able to upload and possible share all presentations

One of my favorite videos, filmed by Martin, is this one. Francois has over 20 years experience in development and expresses his opinion about the lack of appreciation for southern contributions and research.

Click To Play

The funniest one, because you have to turn your computer 90 degrees is this one:

Click To Play

Which brings me to the lessons learned from the process.. I guess for a new team, you have to go through a learning process, making these kind of mistakes (we also missed one of the interviews, it was not recorded..). Hard to avoid, but it might help to do more testing beforehand, and looking at a few videos together and see what you like/dislike about them. The workload would have been more evenly spread, if we had all learned to upload videos, edit them, upload them to blip.tv and embed them into the blog (that was now done by two people). On a positive note, with a dedicated team of 4; you can capture a conference in a multi-medial way using free online tools.

What really worked well is that we grew more confident and managed to drag people in. Nancy White, one of the presentors, shared her pictures immediately with the group account, and so did Alec later spontaneously. The second day we asked various people to blog directly using our computers. Fortunately we had a web2.0 training session, in which we could both teach people more about the tools as well as explain what we were doing. So we were really happy that in the closing session after the open space, various participants said they would 'put in on the blog'. As the central online space for the conference. Next time, more advertisement could be done beforehand, but I guess we waited for something to show and were shy to point to an empty blog.

How does it make a difference?: it would be interesting to do a short survey amongst members attending/non-attending to ask them how the appreciated it. I noticed some videos got almost immediately 25 views on blip.tv but suspect the viewers may be regular blip.tv users rather than the members or participants. So in my most cynical mood I could think the team let their food go cold for a blog that may not really be read. On the other hand (looking at it from a more optimistic angle!) it makes the conversations in such a conference suddenly publicly available! And hence create a huge enlargement of the impact what was said and done within the walls and gardens of the chant d'oiseau enormously. What I would hope for is that it creates space for other voices to be heard, maybe from the people who would normally not talk in a plenary session. That's something we could be more conscious about next time, as we were now too busy running around and missing our lunches.

Why organizations should not blog

I found this Dilbert cartoon via this blogpost by knowledgecafe. The title of the Dutch blogpost is "why most organisations should not blog"

They give 3 arguments why corporate organisations should not blog:
1. Every post need to be checked by legal departments etc. which inhibits authenticity.
2. Organisations are not well prepared for negative comments. Turning off the comments function takes away an important feature of blogs.
3. The purpose of the blog may be to control PR about your brand. But this is an illusion anyhow (the idea that you can control your image/branding).

I think corporate blogging is a very different category from personal blogging. An individual blog takes on the personality of the blogger. My experiences with a group blog is that a group blog is quite different too, as the blog doesn't take on any personality either. I think a group blog can work well with a clear common purpose/theme and long-term interaction within the team. Then the blog can take on the colour of the team. (and probably without colour a blog isn't very interesting to anyone). This process takes time (and probably more interaction than we have currently).

From a US report of last year (the Makovsky state of corporate blogging survey), the fortune 1000 senior executives are slow to react to the credibility of corporate blogs. Only a minority have someone writing a blog related to the company (15%). This figure is much lower than the figure of another study which predicts 70% of corporations will blog by 2007.

Talking about blogging, there is a good blogpost with a powerpoint presentation about 25 styles of blogging by the 360 digital influence blog. When I went through it, it made me think about my prefered blogstyles. Maybe I should try out some new styles.