Friday, October 26, 2007

Blogging and vlogging an event

For a question by Simone Staiger on the knowledge management for development list, Peter Ballantyne, Chris Addison and myself compiled our experiences so far.

1. For the euforic annual meeting this year we tried to capture a lot of the discussions with blogs and short videos. see the Euforic AGM blog where we published a whole bunch of stuff. we started drafting stories on different sessions, by the end several participants were doing their own stories. At the feed you can also see some stories published by off our site about the conference. Doing videos has transformed our approach.

2. At the brusselsbriefings blog you can see where we use a more structured approach and a blog as the primary advertizing and reporting mechanism for, in this case, a series of short meetings. The blogging really changes the way the meeting is reported. Instead of a heavy policy paper we ended up with a four page newsletter format closely based on the blog. Interestingly the organisers offerred no comments on the blog postings but the moment the same text was in word it was closely edited. The video played an important role in the last

brussels briefing in the dynamic of the meeting itself. We were able to incorporate over 20 blips, many from non-speakers. As a result many people felt their views were taken seriously by the organisers. It also gives the meeting a buzz, we often get people thanking us for the
opportunity to talk to video.

3. We think it is VERY worthwhile to blog an event. Even if it just adds an extra documenting element and gets people used to the idea that others maybe listening. There is a difference in whether you want to capture the live presentations, or rather the voices of others who are
listening/reacting. You may have an aim of changing the conversations if you reach out to capturing other voices than the plenary speakers.

4. the blog (or site) MUST have feeds, and have the feeds on the sites of others [and get people to subscribe to them]. i think you want people to blog your conference and its blog on other blogs or platforms. Before, during and after. establishing a conference tag to be used
across different platforms may also be good. we need to go where the 'audiences' are and not expect them to come to us. I think the blog needs to have quite 'instant' stories, giving atmosphere and opinion as well as text and presentations. so the feeds change and it's worth
coming back.

5. However, a blog has a normal 'pace' and blogging an event can be overwhelming for the readers. Personally I still have 105 unread blogposts on the web2fordev blog. Suddenly
you are overwhelmed with information. ...So there could be other alternative ways of displaying
things too. For inspiration, here's an example of a vlogged event from rocket boom using a site which is very attractive. Erwin Blom wrote a great blogpost in Dutch (important language for all to know :). He writes about an aggregator page for an event. They asked people who were

interested to use twitter, youtube etc. to help cover the event. And aggregated all the content on a site of the event: Picnic07. They discovered (as we did) that you need a UNIQUE tag, picnic will also be used by anybody picnicking in 2007. You can have a look at the site, it's in english.

6. On tools: One thing that blogger allows (but not wordpress) is to be able to post directly to draft by email. This would make my job easier as I write posts in the meeting on my phone and email them for editing. It is also much more difficult to have relaxed blips if you use a tripod for the camera. We use small digital cameras rather than video cameras and talk to the person over the top of the camera. A little camera shake can add to the immediacy of the blip. (See Mabel

7. The experience of following meetings remotely. Although I don't have the stats for
web2fordev, the anecdotal evidence was that very few followed the event live, and I only had direct feedback at the meeting from one person, watching the videos has been higher than I expected (over 100views for individual items) but the impact is far higher as videos
are shown at other meetings and we show at individual training sessions.

Ethan Zuckerman and Bruno Giussani have compiled a tips for conference bloggers guide

Question for you: how do you as an online viewer experience an event from far? What makes it easier to connect? And how do you use the online documentation of events you have attended?

1 comment:

Anonymous said...

I recomend to you to advertise your joitskehulsebosch blog to opt-in email leads. Its free and 100% legal as is opt-in!

Free Daily Opt-In Email Leads - "Click here to Download 2,000 Email List Every Hour"

What is Opt In Email Marketing
Opt-in email advertising or permission based marketing is the process of broadcasting advertising messages via electronic mail wherein the recipients of these ads have expressed consent to receive them.

The opt-in processes requires that a potential prospect select the products or services they are interested in and wish to subscribe to. The benefit to this approach is that an individual who has expressed an active interest in an offer is a more qualified potential prospect.

If you're looking for high quality auto-responder leads, these are the ones you should be using! Not the penny leads that companies say are so great! If you want your email campaigns to light up with activity, get these today!

Our Real-Time Tour Leads have filled out a form on the internet asking them whether they would like to take a tour of one of the hottest Home Based Businesses on the Internet. Once they submit their information they are immediately redirected right to your website and Tour/Presentation! Imagine calling a lead that is still browsing your website when they pick up the phone!

These are Super Fresh responsive Home Business Opportunity Leads that are 0 to 72 hours old. Our customers find Super Fresh Leads like these to be an extremely effective, affordable, and duplicable way to build a large successful organization.

We call an average of 94 double qualified opportunity seekers to develop one of these Ultra - qualified prospects! Then we get the lead in your hands within seconds of the interview being completed.

Why You Need Opt-In Targeted Email Leads
Some of the most powerful marketing on the Internet is done using opt-in targeted email leads. This type of promotion is sometimes called ?permission based? contact. Because the recipient has requested information, it is not considered spam. Opt-in email is the Internet version of direct mail and is much more cost effective.

To profit from your opt-in targeted email leads you will need to build lists that are focused on specific interests. List building is a continuous project for Internet marketers. You will be emailing product promotions, newsletters, and other information matched to your subscribers' interests. The more targeted your list, the easier it will be to identify potential products.

If you have a list of opt-in targeted email leads interested in golf, you shouldn't mail them a promotion for the newest dog training manual. Obviously, if you send a review of a recently released set of videos about improving your golf swing, the results will be much better. Before you begin to build your list, you much decide on your target market.

The easiest way to build a targeted opt-in list is to give away an information product in exchange for a name, email address, and permission to email again. It's possible to collect opt-in targeted email leads for almost any topic using this method. This is an excellent way to lots of opt in email leads at no cost. Of course, your free product will be relevant to your target market. Here is a hint. If you are targeting the golf market, try to find a beginner level product to offer as an incentive. New golfers probably need a wider range of products than more experienced players.

Opt-in email is a simple, inexpensive way to generate interest and sales for a service or product. There are a multitude of strategies and tactics to build your list. Once a prospective customer is in your autoresponder database, you will be emailing them on a regular basis. This will allow you to create a steady income from you list of opt-in targeted email leads.