I found this Dilbert cartoon via this blogpost by knowledgecafe. The title of the Dutch blogpost is "why most organisations should not blog"
They give 3 arguments why corporate organisations should not blog:
1. Every post need to be checked by legal departments etc. which inhibits authenticity.
2. Organisations are not well prepared for negative comments. Turning off the comments function takes away an important feature of blogs.
3. The purpose of the blog may be to control PR about your brand. But this is an illusion anyhow (the idea that you can control your image/branding).
I think corporate blogging is a very different category from personal blogging. An individual blog takes on the personality of the blogger. My experiences with a group blog is that a group blog is quite different too, as the blog doesn't take on any personality either. I think a group blog can work well with a clear common purpose/theme and long-term interaction within the team. Then the blog can take on the colour of the team. (and probably without colour a blog isn't very interesting to anyone). This process takes time (and probably more interaction than we have currently).
From a US report of last year (the Makovsky state of corporate blogging survey), the fortune 1000 senior executives are slow to react to the credibility of corporate blogs. Only a minority have someone writing a blog related to the company (15%). This figure is much lower than the figure of another study which predicts 70% of corporations will blog by 2007.
Talking about blogging, there is a good blogpost with a powerpoint presentation about 25 styles of blogging by the 360 digital influence blog. When I went through it, it made me think about my prefered blogstyles. Maybe I should try out some new styles.