The Dutchbloggies award (honestly: this is NOT translated) is won by sargasso a Dutch group blog. Radio online has an interview with them, as well as with Wim de Bie who won his second Dutchbloggy. Sargasso has won the award amongst other reasons because during the time of the referendum on Europe, they read the whole constitution bit by bit and blogged about it. After winning, their whole site was down because of the high number of visitors. In their experience blogging about your own field of expertise works best.
Wim de Bie (famous Dutch television comedian) is one of the pioneers in experimenting with weblogs in the Netherlands, and now paid by the public broadcasting (publieke omroep) company VPRO and has at times upto 200.000 visitors per day; easily competing in audience with television programs. He is working fulltime on his blog/vlog and what works in his experience is blogging on a daily basis and incorporating personal items.
Soon coming up there will be a weekly newspaper, filled with blogposts.