I'm trying to compile a short presentation on how to create structure in the web2.0 chaos for people who are not web2.0 adepts. It will probably start with the recognition that web2.0 offers a personalized experience, and that you can help people to filter and aggregate and navigate. I haven't found many relevant materials, but during my search I found this video.
I'm a big fan of Clay Shirky and I found another brilliant speech (roughly 15 minutes) through the boondoogle blog. Shirky start refering to the industrial revolution and the fact that gin was probably the most critical technology during that revolution. It took some (gin drinking) time before the revolution got crystallized. In the 20th century the big challenge is managing freetime, leisure. It takes some time to see freetime as an asset. Everyone started to watch television. But now web2.0 offers other ways to use the cognitive surplus created by the surplus of freetime. All over the world 1 trillion hours per year is spent on watching television. We are now just entering the early phases of the revolution with presentation of cases like wikipedia. The huge potential of carving the cognitive surplus through cheap tools is yet to be exploited. If you have the time, watch Shirky explain this!