It was not a traditional bookpresentation, but rather a workshop in which people worked on their own cases of situation in which they want to stimuate social learning through social media. In small groups they chose a case, formulated important questions and with those questions went shopping on the market with experiences. They could also call in the help of Twittercoaches. One group chose as a topic: what can you do as a learning professional with few means to support learning in small groups? In the video she talks about their insights (in Dutch).
Let me help the non-Dutchies: She talks about 4 important insights they gained from the market and the twittercoaches:
- Make use of known tooling, for instance Twitter or Yammer in organization where there are experiences with Yammer. You avoid heavy investments in tools and for the participants there is also no learning curve for the use of the tool.
- In case you have a group with little experience with social media: use social media in simple and accessible ways to share teasers. For instance by sending them an interesting video upfront.
- Make clear agreements about the facilitation and your availability. Avoid that people expect an immediate response in the evening or weekends. .
- Make sure you know your participants. Find the right mix between participants, tooling and the dynamics you want to stimulate. Make sure this is the basis for your plan.