Great resource on communities of practice in a development context!

Dorine had a blogpost on their work on communities of practice in the development sector. I planned to reblog it, but didn't find the time, till here in Ghana (as the saying goes, in Europe we have clocks, but here we have time). Dorine participated in the online community of practice workshop and did a project with Bill Williams and Patricia Mantey. They made their small project quite big, as it resulted in a large and resourceful document with all kind of references that you can find online here. They had 5 main topics:
1. Life after funding
2. Gaps in technology
3. Differences in communities
4. Multiple cultures and languages
5. Donor pressure and expectations

They looked for cases and interviewed people. I was amongst the people they interviewed by mail, not know that these answers would be posted integrally in the report (I assumed they'd use it to inform their own opinion and write something condenses). It felt very ackward to be quoted as an 'expert' on all these big questions I don't really have an answer to, and then amongst the responses of other experts, sometimes completely contradicting. Would have been more fun to have an exchange! The biggest difference in opinion as I recall was my opinion that funding can be helpful (but tricky ofcourse) compared to Ueli's answers which go into the direction of banning funding for effective communities of practice. (I'm lazy to search for quotes, but if it's interesting to you, you can find it in the document). They are hopefully going to organize on online exchange still (the intention is there at least).

What I personally learned from it, is that I can see the parallel between funders and communities of practice and the manager's paradox. Both funders and managers should refrain from too much trying to control the domain discussions, but engaging in it in the right way can be energizing.

The tech forum in Ghana meets face-to-face

Today I co-facilitated a meeting of the 'tech forum' a group of ICT technicians who are active in ICT4D. We started last year with a meeting, and had a year of online exchange, which never took off full speed. Nevertheless, more than half of the people present had participated in the previous meeting and were still 'in the mood' and enjoyed their connection. I found out a lot of invisible connections had continued either by mail or meeting people.

It's always encouraging to see how energizing it is for people to engage in practice-related discussions, also today. Even though I'm not a practitioner myself, you see it from the body language, and the break discussions. We had a peer assist session where 4 people could bring in their cases, and I had worried about the others (the non-caseholders), but I noticed that it was as energizing for the others to think along the questions of the 4 case holders. For instance, one question of the delay in seeing the content on a website after uploading it to a CMS was a real puzzle, and we got all intrigued by it. Another very practical exchange was how to load your cell phone battery while travelling (by connecting the poles of your phone battery to a normal battery)...

Something I learned myself is how to use flickr images in blogger. It never worked, and when someone asked me, I felt encouraged to try and find out and I managed (click on other sizes and you can grab the flickr URL).

People thought it was really participatory and peer learning, but what was missing is some thought leaders, and some inspiring new ideas. A reminder that it is not easy to get those people engaged for a long period of their time. That's a process in itself. Secondly, we had done all our best to get the online forum going, but it never really took off. Now, through the face-to-face connections, there are new topic leaders emerging, and there is a plan to have a new topic every month, with a topic leader and monthly online chats, Fridays at 17.00 (without voice because people might not be able to talk outloud in their offices). This is really a breakthrough in energy level that would have been hard to achieve online.

Commoncraft video on social networking

Here's the new video in the series by commoncraft explaining social networking. Ofcourse I'm eagerly waiting for the social bookmarking one after our own attempt.. But you watch it differently after you tried to produce one!

As for social networking site, I've become a member of linkln and facebook, but I don't invest in it and it doesn't work for me. For my case, the video doesn't help in explaining the principle, or do I miss the clue because I'm not looking for a new love neither for a new job?

blip.tv for development

By recommendation from Jay Dedman I moved from Youtube to blip.tv to host my videos (almost forgot I started with castpost). I thought blip had roughly the same features as youtube, but I liked the fact that when you embed videos, you don't have a large triangle and YOUTUBE on your video. Just looks better with blip.tv.

But yesterday I discovered an important reason why blip.tv is better for use in a development context. Namely, it is very hard to download videos from youtube! It's quite easy from blip.tv. This feature is helpful if you want to put the video on a server or on a CDrom to play it back to an audience with unreliable or low bandwidth connectivity. Though it is not impossible on youtube, it is not as easy as on blip.tv

Argyris and intercultural settings

Last Friday I attended a the M&O conference 'samenwerking in allianties en netwerken' (=collaboration in alliances and networks). I think it was my first real conference, you're never too old to attend your first conference... and immediately I can join the unconferencing movement. Can't say I was impressed by the general level of presentations and sessions. BUT a real treat was the presentation by Chris Argyris. And it was really cute that he was using a good old overhead projector with slides (see picture). That did not diminish the power of his presentation. It was impressive how he told a story and explained both theory in use versus espoused theory as well as model 1 and model 2 thinking and behaviour, and I felt like he had explained the book I read (knowledge for action) in less than 30 minutes. He stressed that model 1 behaviour is universal behaviour.

One question I have is whether working in intercultural situations helps to move towards model 2 thinking and behaviour. Model 2 is behaviour where you try to make your assumptions explicit, check them and ask for feedback. Unfortunately I didn't dare to ask him (even though I spotted him in the corridor)..

Beginners and experts

The advantage of a more general blogfocus is that I can more easily show off my children! So here's my youngest daughter (5 years) who has taught herself how to read. She currently reads even during lunch and dinner time. She is reading in Dutch in the video. Though there is a system for children's books (avi 1, avi 2, etc) to indicate the level of beginning readers, she actually reads anything she likes. In the video a children's book that parents are supposed to read for their children. As a result, it contains some pretty hard words like 'vliegtuig'.

Click To Play

I've always wondered what makes for a real expert. At times, people who I consider as real beginners are tasked by their organisation to do something I would reserve for an expert, and still they manage to do an impressive job. From Sil's example, you can see that she reads really slowly and has to look at the individual letters first (v-l-ie-g-t-ui-g)before she can recognise the words. In a similar way, experts are probably much faster in doing something, and can recognise pattern much more easily than beginners.

Social bookmarking - the next steps for the NPK4DEV tagging experiment

During the knowledge management for development workshop participants engaged daily in projects which made it possible for participants to work on something together. We decided to do a project about our tagging experiment. We are using the unique tag NPK4dev (non-profit knowledge management for development) to tag resources on knowledge management in a development context (you can see the tagcloud here). We worked for one afternoon, after which everyone disappeared except Christian, George and myself. The three of us then continued to produce this video to explain the usefulness of social bookmarking for individuals and groups with a common interest. We used the commoncraft videos about RSS and wikis for our inspiration! We had to make it in roughly 1,5 hours, so we didn't have time to make more drawings. We had to do it three times (the first two times we made major mistakes). The first time we had placed the drawings neatly in a row, so our task of putting the images was easy. The third time, though, every thing was a mess, so we were crazily searching for the relevant images.

Click To Play

Christian was so nice to make a timeline of the NPK4Dev tag that we are using to tag resources about knowledge management in a development setting. (here's the blogpost) The timeline is brilliant, you can see blogging and 'howto' are big hits topic and recently agriculture scored high. If you'd be a facilitator of a community of practice and everyone (or the majority) of the people are tagging, it would be a perfect tools to monitor the interests.

Some new ideas I gained:

• The way Christian is able to digest flows of information and pick up interesting stuff amazed me as compared to other people who complaint about information overload when a list produces more than 3 mails per week. I guess the keeping track of RSS feeds and scanning information is a new skill. - let alone reading it. It also depends on how you define your professional need for keeping up with information and recent developments.

• We can make a next step with our tag by offering several subfeeds by combining tags. For instance npk4dev+blogging can make for a feed on blogging for development. npk4dev+news can generate a news feed.
  

• If you'd be a facilitator of a community of practice and everyone (or the majority) of the people are tagging, it would be a perfect tools to monitor the interests and it can help you in the preparation of events etc.
  

• You can combine the feed with a customized search engine eg. google coop to make searching in the links easier.
  

• It'd help to make sense of the flow if you could highlight excellent resources, either by rating, or by adding a tag like top10. Then you could highlight the top resources in another space (wiki, newsletter, whatever) for people for whom following the feed doesn't work.

• Generally speaking, you help the users (especially for people without broadband connections) by working on the information, by printing lists, printing top information, adding top resources in websites or wikis, sharing summaries in discussion lists, etc. (you'd have to work out what works for people).
  

• Magnolia seem to offer more and better features than delicious, like taggers profiles and community spaces and better tagcloud options. (hmm, should we all shift??)

Corneille's painting again

I read in the Volkskrant that Corneille is painting again. I'm curious how painters work and learn and become masters. Corneille says he detests inspiration and just starts working, in the same way a child would paint. Starting with a stroke of paint and adding new ones. When he was 20 years, he formed a three-manship with Appel and Constant, as he explains, this followed from forming the group of the 'experimentelen' of painters and poets. The three-manship lasted only 3 years, as they prefered to continue as individuals. When they met, they did not talk about each others work, but they did talk about paint and women. Nevertheless, they did monitor the developments in each others work.

I think what intrigues me is that in the end, the basis of their development process is very individualistic. They do observe each others works, but don't discuss it. I wonder what this means for communities of practice, whether individual development trajectories are not the core of communities of practice. So we should maybe be more modest about the community part, and recognise that the basis for practice is very individualistic.

Pimping and renaming my blog

I gave my blog a new style (the new blogger templates are definitely easier than the old ones, in terms of adjusting your sidebar features!). In the old blogger you could not click on the title of a blogpost to get the link, which was quite annoying too. I decided on a new name: Lasagna and chips. Thanks to Beth and Nancy for brainstorming with me.

When I started blogging, I did not want to have a personal blog, but rather a thematic blog- about communities of practice for development. After 1,5 years, I feel this theme is rather limiting me, I prefer to make this my personal blog - to blog about innovation and creativity, stimulated by either communities of practice, new ways of working, or exposure to new ideas. And anything else I'm thinking about.

The name lasagna and chips came up become while I was in a restaurant where we ordered lasagna and the waiter asked whether we wanted chips with our lasagna. Being brought up with the idea that you have only one starch item in every meal, this made us laugh. But when you are not brought up with that idea, why not? So interacting with people who think differently, you are more exposed to the way you are actually thinking.

Introduction to delicious: lots of resources

For a session next week about our npk4dev tagging experiment, I compiled a short introduction to del.icio.us, thanks for an easy start-up due to a blogpost by Dorine Ruter. I thought I might as well crosspost it here, will be easier for myself too to find it.

Delicious is a social bookmarking site that we are using to collectively gather websites, wikis, blogs and other online resources with interesting content about knowledge management in the context of development cooperation. We have chosen delicious because it is used by a large number of people, but have found out it is not so intuitive for everyone, so if you are new to delicious, it may take some time to get used to it.

But what is social bookmarking in the first place? Social bookmarking is the practice of saving bookmarks to a public website and 'tagging' them with keywords, meaning you add information about the content. The tagging allows you to find your resources lateron, but also to follow other people's resources with the same tag. If you like to know more: here are some good starter resources.

Del.icio.us basics

• http://del.icio.us – The del.icio.us website


• http://del.icio.us/help/ – Useful start-up information


• Del.icio.us cheat sheet – Explanation of del.icio.us by Beth Kanter


• Seven things you should know about social bookmarking – Introduction on social bookmarking in general


• http://slackermanager.com/2005/12/the_several_hab.html - the several habits of wildly successful delicious users with good tips for starting delicious users


• http://www.techsoup.org/learningcenter/webbuilding/page5508.cfm- 13 tips for effective tagging

Examples of del.icio.us users

• http://del.icio.us/joitske – Joitske Hulsebosch’s links on Communities of Practice, ICT4DEV / KM4DEV and online interaction


• http://del.icio.us/choconancy – Nancy White on online interaction and facilitation (tools and processes)


• http://del.icio.us/dorineruter – My own links on KM4DEV and online interaction

Examples of how del.icio.us is used by other development organisations or individuals

• http://del.icio.us/euforic – Use of del.icio.us within an organization / network


• http://euforic.org (click on RSS feeds) – Example of tag display (at bottom of page)


• http://www.iaald.org – Example of most recent bookmarks displayed elsewhere via an RSS feed


• http://www.km4dev.suprglu.com – Combined feeds of 6 people joining in a KM4DEV tagging experiment


• http://joitskehulsebosch.blogspot.com –my own example of npk4dev resources via the feed in the sidebar - just here on the right side


• http://www.r-mail.org/ – Tool (one of many) to keep track of new items via e-mail


• http://del.icio.us/dorineruter/bookmarking – Some of Dorine's bookmarks of del.icio.us related tools, to use once you have gotten to know del.icio.us

Learning more about delicious

• http://groups.yahoo.com/group/ydn-delicious/ - A yahoo group about delicious


• http://socialsourcecommons.org/tool/show/67/support - for more links about delicious


• http://www.twoantennas.com/projects/delicious-network-explorer/- to explore your own delicious network


• http://www.ivy.fr/revealicious/index.html - for visual representations of tags


• http://tagcrowd.com/ - to create a tagcloud
• http://services.alphaworks.ibm.com/manyeyes/browse/visualizations - more visualizations including per tagger


• http://www.techsoup.org/learningcenter/webbuilding/page5719.cfmm - tips for tidying tags


• http://www.econsultant.com/delicious-by-function/index.html - delicious from A to Z
• http://www.unthinkingly.com/experiments/nptech/understanding_nptech.php - the amazing tagcloud of nptech

And here's a great and attractive presentation from Beth Kanter about tagging for collaboration and knowledge sharing:

Ira Glass on video-storytelling

Via Beth Kanter, we got in touch with Steve Bridger who did a presentation on online fundraising. I missed it, but I'll definitely go through his presentation! It was nice to meet up, but even more surprising is that I only found out back home that he is the blogger of the npf2 blog, which I already followed via my bloglines. I realise it's more fun to read a blog when you know something about the blogger. And realize I had never shown any interest in the writers of some of the blogs I read.

On his blog I read the blogpost Bring the love back which links to a microsoft video with a short scene in a restaurant between a guy with 'the advertiser' on his t-shirt and a woman with 'the consumer' on her t-shirt. It funny and a sort of metaphore story. I'm thinking this should be a next step for my vlogging process. I've experimented a lot with interviews, which are straightforward, but I would like to experiment with new forms too. Via the yahoo-group on videoblogging I found this - longish- video with Ira Glass (There's one with Dave Eggers too!). He explains that a good story is composed of three building blocks:
1. an anecdote (with a sequence of events)
2. the bait (constantly raised question)
3. the point of the story (the moment of reflection, should not be predictable)

He also stresses that you have to record a lot of crap before getting to high quality work. (heard that before with regard to painting!).

Blogging and vlogging till your food gets cold

(picture by Alec)
I've been working hard for two days (actually three, the next day there was still a lot of uploading and blogging to do) to blog/vlog part of the EUFORIC/CONCORD meeting in Brussels. The idea behind blogging/vlogging the event was to make sure that other members or interested persons who can not make it to the event for whatever reason, can also engage with what happened and what was discussed, and be part of it or learn from it. This is a group that are for the majority not yet 'web2.0' users, so it would also be a way of showing what you can do with the tools. By the way, is a blog which combines 'normal' blogposts with 'vlogposts' a bvlog or a vblog? Anyhow you can see the result here.

How did we go about it? We had a team of 6 people and did not have a chance to meet for a long time beforehand. 4 people had a lot of time to devote to the process, 2 people less. That worked well, since there were many parallel sessions and we had a strict way of dividing up the tasks of trying to get some interesting posts out of a session. Basically we had several mail exchanges, skype and telephone talks and a wiki page with the team to prepare ourselves, and know what we were going to do, talk through the division of tasks, logistics and purpose of the blog (not to cover everything, but to share interesting remarks and conversations). We created a variety of free accounts for the event, to produce materials in different formats:

• A flickr group , to which anyone can post pictures


• We had a wiki already and added a category for this event


• A blip.tv account


• We set up the special blog in advance too, with various posters, and a guest blogger account and the blog was feeding into the main EUFORIC site


• Slideshare to be able to upload and possible share all presentations

One of my favorite videos, filmed by Martin, is this one. Francois has over 20 years experience in development and expresses his opinion about the lack of appreciation for southern contributions and research.

Click To Play

The funniest one, because you have to turn your computer 90 degrees is this one:

Click To Play

Which brings me to the lessons learned from the process.. I guess for a new team, you have to go through a learning process, making these kind of mistakes (we also missed one of the interviews, it was not recorded..). Hard to avoid, but it might help to do more testing beforehand, and looking at a few videos together and see what you like/dislike about them. The workload would have been more evenly spread, if we had all learned to upload videos, edit them, upload them to blip.tv and embed them into the blog (that was now done by two people). On a positive note, with a dedicated team of 4; you can capture a conference in a multi-medial way using free online tools.

What really worked well is that we grew more confident and managed to drag people in. Nancy White, one of the presentors, shared her pictures immediately with the group account, and so did Alec later spontaneously. The second day we asked various people to blog directly using our computers. Fortunately we had a web2.0 training session, in which we could both teach people more about the tools as well as explain what we were doing. So we were really happy that in the closing session after the open space, various participants said they would 'put in on the blog'. As the central online space for the conference. Next time, more advertisement could be done beforehand, but I guess we waited for something to show and were shy to point to an empty blog.

How does it make a difference?: it would be interesting to do a short survey amongst members attending/non-attending to ask them how the appreciated it. I noticed some videos got almost immediately 25 views on blip.tv but suspect the viewers may be regular blip.tv users rather than the members or participants. So in my most cynical mood I could think the team let their food go cold for a blog that may not really be read. On the other hand (looking at it from a more optimistic angle!) it makes the conversations in such a conference suddenly publicly available! And hence create a huge enlargement of the impact what was said and done within the walls and gardens of the chant d'oiseau enormously. What I would hope for is that it creates space for other voices to be heard, maybe from the people who would normally not talk in a plenary session. That's something we could be more conscious about next time, as we were now too busy running around and missing our lunches.

Training to introduce new e-tools

Today a little bit of a blogging day, catching up with my bloglines and blog ideas.. This is blogpost number 301! It starts to function as my memory, my brains are already getting lazy after I blogged something. So in future I will probably need the search function on my blog more than my memory...

With Steven Scheer and Simon Koolwijk I co-facilitated a training to introduce various tools for e-collaboration at kontakt der kontinenten. Though I had become a little allergic to training throughout my career, seeing little application of all that was learned -and more and more attracted to supporting learning through communities of practice- this day made me realize training can be powerful for learning new things and especially for lowering the threshold for people to experiment with various new tools. We did a virtual team assignment, using a NING platform as an example of a web-based discussion forum, skype as VoIP and Unyte as an example of a screen sharing tool.

It was interesting to see that people got a chance to talk about their use of tools (and that there were a couple of previously unidentified champions) and their anxieties. An important aspect of such a day may be to make use of technology a topic for discussion. One of those anxieties was whether working online would make everything 'faster' again. Another one was about security, fear of spam, viruses etc., but also fear for undesired contacts with the negative connotation of the word chat (the fact that one participant was immediately invited by two unknown men after signing up for skype did not help).

What I personally learned is:

• The reconfirmation of differing individual learning styles. During preparation and testing, noone used the handouts, and I thought they were obsolete. But during the training one participant read the handout completely before doing anything else.
• There are always technical set-backs, so you have to be creative and have plan B. In our case, the ning invitations were never received, probably filtered out somewhere. One champion helped to send it through another address.
• In such a training where online collaboration beyond e-mail is new to the participants, it is important to create a positive experience and help them with the hard parts eg. uploading pictures. Working on a real life case made it interesting, people could see what they achieved in terms of project results, supported by the technology rather than seeing the technology as a hurdle.

Wikis in plain English

Another great video from Commoncraft: this time explaining wikis. It's just brilliant how they explain it without using computer screens. The video takes 3 and a half minutes, and explains wikis taking the example of a group of four people who go camping. When I saw it explained, it made me realise that I could use wikis much more often than I do now. When we prepared a training as a team of three persons, it was just at the day of training that we realised how much we had used a flurry of e-mails and that it would have been easier to have a wiki or online environment for ourselves too. On the other hand, I have just used google docs for our (lengthy) article and when we coincidentally worked on it at the same time, some lines disappeared so we went back to good old word documents (just feels safer at times!)



Click To Play

Pictogame to discover my blog view

Via Julius Huijnk of Helpalot I found pictogame, a site where you can make your own online game in 1 minute.

Put this game on your blog Create your own More games

So you can puzzle to find out my view from behind my laptop...
I think it can be a nice online icebreaker for an online workshop. Though I wonder if you'd give everyone the same puzzle (it could become a sort of competition who is fast in solving the puzzle) or ask them to make their own puzzle about themselves and let others guess what it is. Probably the second option.

Technology finds us a house

We are planning to move to the Hague in summer (no, that's not the capital of the Netherlands). I wonder how people searched for a house 10 years ago (probably using newspapers and brokers), but it's amazing how our search is a seamless experience using on-and offline strategies.

We use housing sites like Funda and Jaap and get e-mail alert about new houses meeting our search criteria. Especially the 360 degrees photos are helpful to get a sense of the area when you don't know these places. After finding a few online, we have gone to the areas physically to get an idea of how it looks and feels like. The physical experience is very important. When we had identified houses that could be interesting we rushed back home to look online for the details of the inside of the houses. Together this would give a fairly good picture of where to make an appointment to see the house inside. I'm sure we are making a really well informed choice, knowing what's available. For prices, you request the price of sales in the same areas or street.

For the mortgage advice we had one webcam advice and several face-to-face advices. Though the technology for the online webcam advice didn't work very well (we couldn't hear him, so had to use the phone), the advantage was that he could show the calculations immediately and share them with us. Another advisor who visited us at home created a lot less trust, so the myth that face-to-face creates trust more easily can be dismantled, at least for our case. For trust in this case, it is more important that the responses to your questions make sense, and the speed of giving solid information does a lot to add to trust too.

Practical examples of web2.0 in the development sector

I did a presentation during a Euforic training in Maastricht about web2.0 tools, especially blogs wikis and RSS feeds. During the presentation I showed some practical examples of the way people or organisations use these tools for learning, networking, advocacy, fundraising etc. with the aim of stimulating the imagination of the participants who had just learned about the technical part of the tools. I had not uploaded the powerpoint presentation on slideshare, as it is not one of those presentations that make a lot of sense without the actual presentation. But yesterday at work I discovered slideshare is also a very good helping you to access your own powerpoint presentations when you are away from your own computer! I must say there are some great presentations shared, but I'd still feel guilty about using someone else's presentation slides... So I decided to upload it and see whether the embedding works.... (I don't think it does, what mistake do I make?)

David Weinberger's messy cupboard

Here's a video with David Weinberger talking for roughly an hour about the topic of his book : everything is miscellaneous. I got alerted to the video by the knowledge management for development list.



He is expanding on the idea that digital possibilities are changing the ordering of things which has implications for knowledge creation and decision-making on categories. It kind of democratises categorisation and ordering (my words). I had heard this metaphore before about tagging: books can be stored in just one cupboard, but online you can store a book on as many shelfs as you like (he used the metaphore of branches on a tree).

First order: books on the shelf
Second order: meta data about books on cards (library science)
Third order: all digital data and meta data

Messiness on the internet is hence a virtue rather than a problem, with the miscellaneous drawer of the cupboard getting larger and larger online. He provides the example of a speech delivered by Bush, which attracts 2400 blogposts within a short period of time. This is a new public negotiation of knowledge on a scale that had never before been possible. No one appears to be authoritative, and hence this is a much better reflection of what we're interested in than any controlled source.

I liked the video and I agree with this idea that the negotiation of knowledge is changed by all the recent interaction possibilities on the web, but I find it a little superficial and surprising that everyone's raving about this. I regret that he doesn't go on to analyze how current power relations and cultural assumptions do get reproduced. For instance, it's no coincidence that google posted David Weinberger on the net, rather than for instance Nana Nketsia, a professor at Cape Coast university, who may be an equally important thought leader. But I haven't read his book, so maybe I should do this first.

Happy end of ramadan!

A friend told me the following story. It is funny but a nice example of intercultural communication (and how easy it is to create misunderstandings) too. Fortunately, she allowed me to blog it:

I work in a large, international development organisation with thousands of staff in various countries all over the world. We have a corporate e-mail system whereby it is possible to send a mail to all employees at once. One day, towards the end of ramadan, a person from a country in West Africa send a message to all to wish every one a happy end of ramadan celebration. Others started replying thank you, etc. The IT persons at the headquarters were panicking because a lot of mail traffic may bring the system down, so he sent a message warning people not to send these kind of messages around. But that aroused very bad sentiments within the West African employees, and they started reacting to his message by challenging their right to wish everyone a happy end of ramadan, as they would wish for Christian holidays. So the whole discussion became even more heated on the issue of muslims versus christians (everyone sending mails to thousands of staff) and the IT department panicking even more.

You see how easily the intentions of the IT department staff get misinterpreted. Probably the West African staff may not be aware of the implications of sending messages all over the globe, both for the system as well as for using the staff time. There is a dimension of people from different backgrounds giving different levels of importance to these kind of messages too (they may think this is not wasting time). I can also imagine there may be more general frustrations about unbalanced attention for Christian holidays over Muslim holidays leading to this interpretation by the West African staff...

Why organizations should not blog

I found this Dilbert cartoon via this blogpost by knowledgecafe. The title of the Dutch blogpost is "why most organisations should not blog"

They give 3 arguments why corporate organisations should not blog:
1. Every post need to be checked by legal departments etc. which inhibits authenticity.
2. Organisations are not well prepared for negative comments. Turning off the comments function takes away an important feature of blogs.
3. The purpose of the blog may be to control PR about your brand. But this is an illusion anyhow (the idea that you can control your image/branding).

I think corporate blogging is a very different category from personal blogging. An individual blog takes on the personality of the blogger. My experiences with a group blog is that a group blog is quite different too, as the blog doesn't take on any personality either. I think a group blog can work well with a clear common purpose/theme and long-term interaction within the team. Then the blog can take on the colour of the team. (and probably without colour a blog isn't very interesting to anyone). This process takes time (and probably more interaction than we have currently).

From a US report of last year (the Makovsky state of corporate blogging survey), the fortune 1000 senior executives are slow to react to the credibility of corporate blogs. Only a minority have someone writing a blog related to the company (15%). This figure is much lower than the figure of another study which predicts 70% of corporations will blog by 2007.

Talking about blogging, there is a good blogpost with a powerpoint presentation about 25 styles of blogging by the 360 digital influence blog. When I went through it, it made me think about my prefered blogstyles. Maybe I should try out some new styles.