Godfried Knipscheer works as digital communications advisor to the Flemish government in Belgium and is project leader of a social media project. I interviewed him about the use of Yammer as an internal microblogging tool.At our department with 50 people there was a need for more knowledge and news to share. There are many meetings, meetings and seminars, but knowledge was not structurally shared. What have people learned in a conference or meeting? What valuable experiences do we have at work?
We have created a site with a blog and wiki functions (using Drupal). The site's name is Quagga. We have tried to find a name that people will remember. Quagga is an extint zebra species by the way. To ensure that people regularly visit Quagga and see what happens, we have put in Yammer. Yammer is a internal sort of Twitter. If you put something on Quagga, you can use Yammer to share it and visit Quagga.
How have we implemented it? In an information session for one hour, we explained the whole system: what is it, how it works and why we have chosen these web2.0 tools. We have also made a number of agreements for the use. It is now obligatory if there is an important meeting to put a report on Quagga. If anyone has been to a conference Quagga is used for sharing. If you have any read something fun and professionally, we find it valuable if you share, but it's not an obligation. In addition, a small group that has the role to encourage people to use Quagga. It was not necessary to encourage use of Yammer, which was very easy to use, the threshold for use of Yammer is very low. And we have communicated everything in a very practical manner, for instance, we said Yammer is a kind of chat whereby everyone can join the chat. The combination of compulsory and voluntary contributions has also worked well.
What are the results? Actually very good. Yammer has been played the role of an internal Twitter. People post little news, interesting sites, and there is sometimes an intense discussion. I myself feel that it works for team bonding. We have not evaluated it, but people are definitely more active knowledge sharing. Some people, such men that are building the stands, are now more visible. Joining a conference is less binding. You win not so much efficiency, but it improves your quality. There are a number of people who do not participate. Some indicate that it is not for them. Others have an excessive workload, such as the editors of the magazine staff. They don't find the time to read articles on Quagga.
