It's been a bit quiet on this blog because I had a nice long summer holiday - with a trip to Cambodja with my family which was wonderful. We visited friends, rode tuktuks, bicycles and elephants and visited the famous temples around Siem Reap. Here you see us on the boat in Bangkok.

From now on - I'll try to blog weekly again. To start with an interview with Carolyn Nandozi from Uganda about her experiences facilitating a facebook group for alumni. I met her during an online facilitation course which I facilited (online of course :) and found out she has some interesting experiences with an alumni group. This is a question I often get: "When organise courses -how do we keep in touch with our course alumni online?" RUFORUM has done this using Facebook. RUFORUM is the Regional Universities Forum for Capacity Building in Agriculture, a consortium of 29 universities in Eastern, Central and
Southern Africa established in 2004. RUFORUM
has a mandate to oversee graduate training and networks of
specialization. Below my question and Nandozi's answers
Nandozi, can you describe how the Facebook group started? "The
group began in 2009 through a need to track and engage alumni. The group
was started by the RUFORUM Secretariat by inviting a few alumni and asking them to
invite others. One of
the strategic objectives of RUFORUM is to increase the use of technology to
support effective, decentralized learning and the sharing of knowledge.
Therefore, the increasing use of social media as a network connection was one
technology aspect for use that was explored to bring alumni in a network
connection to support this objective and also keep track of their work. Thus,
the introduction of the online group. There were no guidelines or rules
created. Just an objective for the group and goals- connect alumni all over the
world.We
have several platforms such as Youtube, Flickr, Twitter, Linkedin but I will
focus on the
Facebook Alumni Platform-
/
(see the picture to have an idea how the facebook platform looks like)."
How does the group function? "The group
has several administrators and an appointed Virtual Intern to
moderate discussions (me). We make monthly work plans (with targeted
milestones) to plan the discussions and find the best ways of engaging the
alumni. For example we plan how many posts to share for the particular month
usually five (5) or more but usually also members share and we triple the
target. We also target the particular number of persons to join per month for
instance we began with 10 and became optimistic to 20 and are blessed to double
the numbers some months while others are a bit quite. However, one thing for
sure is every other month our numbers are increasing and this makes us happy.
Thus, currently we have 269 members and counting.
The facebook group mainly focuses on posts aimed at sharing of opportunities
such as scholarships, fellowships, skills writing, newsletters, jobs,
consultancies and project fundings among others and we encourage them to
circulate and feedback any successful applications (we want to track the
success of the platform in offering successful opportunities). Such postings
usually lead to increased invitation of members to the platform. We really want alumni to share their experiences and knowledge but are yet to
achieve that.
We
have also began discussions of the international events and days to invite Alumni
contributions to such events. These discussions have been really lively such as
the recently concluded one on World Hunger Day event we celebrated on 28th May
this year. RUFORUM will find ways of implementation of such contributions as
some have led to prompts of proposal writing and face to face meetings. These
discussions have led to bringing out the challenges and needs Alumni face in
the field and pathways for responding to such challenges. We wanted alumnis to
share with us any challenges and any needs thus, such discussions have been
helpful.
I
do a monthly report of all the activities that have transpired on the
platforms (as I mentioned we manage a number of platforms such as Linkedin for
professionals to target all people as some people may have phobia for Facebook
which is more active)."
How do you facilitate? "I usually post any opportunity and wait for member response. If I don’t get any I will
still prompt; prompting/pestering is a must. For
example I can put a like or comment myself. Some posts will be interesting to
members and will invite a like or contribution immediately. I also thank and encourage
members who post or like their posts or sometimes I post comments. Saying Thank
you may be too much in case one person is constantly posting (which happens).
I have noticed two persons who constantly share opportunities and usually like
and comment. We would like other members to share but some don't share. However, they may be more
active in commenting. I have noticed some members imitate what I post for
example picture postings this means I have to be more creative to prompt more.
Since
people are still in the initial stages of being active, I am the conductor and
have to intervene here and there and also kind of motivate members know there is
someone keeping the platform active. This is when the platform has been quiet
for a while. Though sometimes I would like to be the invisible chameleon and
let the discussions flow, but it’s a bit hard.
Since I need their contributions I will have also to contribute!"
How do you invite and grow your membership? "RUFORUM
has a database of members whom I send emails inviting them to the platform.
Having exhausted the database, I had to come up with other means such as
writing the steps for members on how to invite other members on the platform. I
write a thank you message to every member who has invited someone to the
platform and encourage them to invite more persons. I also write a thank you
message to every invited member and also encourage them to invite other
members. I thought about this when I could not meet the target of a particular
month yet I had exhausted the database. It was amazing looking at the turn up!
Thus, these plans and innovations that have been put in place have almost tripled the member numbers in four months compared to the
one year trend."
What are your challenges? "I will talk about
the challenges I encounter in the Facebook group and the other platforms like LinkedIn.
- How focused on topics do you want to be? Members
usually comment questions or wider discussions which usually get wider views
and contributions. Thus, we have to think of such posts to get such member
contributions apart from the more focused opportunities and contributions. RUFORUM
is aimed at agricultural sustainability thus focused on posting agricultural
opportunities - however usually some Alumni have ventured in other fields and
need opportunities in such areas.
- How to engage the members? Another challenge is that we
do not get as much response as needed, ie from a platform of 269 persons less
than 15 persons contribute to the group and less than 20 persons are really
active.
- How do I engage persons of different areas of interests? I
face the challenge of being at the same thinking of all persons of different
ages, work, experiences, diverse disciplines, etc to fit into what their ideal
discussion would be.
- What style and tone? How
do I respond/comment in an easy down to earth manner with some joking for all
parties?
- How to engage people who are not on Facebook? Some
members tell me they want to invite other persons who are not on
Facebook and I am not sure how to help them. Yet, they find it difficult to go
into other engagements for next steps such as writing them an email or giving
me member email for contact. There
are some Alumni on Facebook invited by email but do not respond thus it would
necessitate me to become their Facebook friend and add them to the group
easily- but I don’t have to be a friend of everyone, I prefer not to friend them first.
- Who to engage? Do I also engage with organisations or unknown people? How do I responding
to organization invitations and them joining the platform- thus how do I keep
this online partnership active? This also includes responding to invitations
from unknown members especially on the LinkedIn group.
- How to manage multiple platforms? RUFORUM
has a number of online platforms like I said, thus challenge of managing all
platforms at the same time- not to mention the weekend interruption when Alumni
usually have some free time. How
do I differentiate posts in one group from the other because same posting may
not motivate members to join the other groups. RUFORUM
has its own inbuilt platform but its very difficult to engage persons in this
platform as they are more focused on the other worldly known social platforms
such as Facebook. How do we get Alums to join our own inbuilt platform?
- Do we organise Face-to-Face meetings? The platforms are majorly focused on online discussions but
recent discussions have prompted Alumni to request face to face meetings-yet to
be revised.
Last question: why did you choose Facebook groups as one of your main platforms? We
knew the majority of our alumni had Facebook accounts thus it was very easy for
invitation and thread creation. However, like I said we use other platforms
like LinkedIn too and we hope to engage persons there as well…
Curious whether you have any questions for Nandozi or any tips because you also have an alumni group? I can forward them to her. Just let me know in the comments.